This book starts out about the author's life which helps build credibility, and allow the reader to trust his judgement.. He provides solid evidence as to why his methods will work, and why the entrepreneur has not been successful in the past. Furthermore, there is plenty of advice on how to gain funding and thrive in business which are two main struggles of any new business. Although this book is written to new business owners there are is some wisdom for all business owners with its pages.

This is the most comprehensive book on business and entrepreneurship risks I have read so far. The structure leads to overall understanding of different types of risks in business as well as provides methodology on how to deal with the identified potential risks and create a mitigation plan. There are many examples throughout the book and context that can provide a good understanding of the ideas. The strong point lays in understanding that risks in entrepreneurship are inevitable and it is very important to be ready for them upfront. I have enjoyed the encouraging language of the book which makes it very supportive for the reader rather than scared of making a step forward.