Cute! I wanted something a little more mature with the new adult age of the leads, and the characters felt emotionally pretty young, but it was still a sweet book.

I’ve always been a fan of the enemies to lovers trope, and this one bumps it up a notch since it’s more of a frenemies to lovers situation.

Everything is told from Sadie’s POV (first person), so we get a lot more insight into her character than anyone else’s. Her insecurities have not only colored her interactions with Seb, but also with her own family. And her laser focus on her goals creates conflict with her best friend. But she has a good heart and really wants the best for everyone, even Seb.

Seb, on the other hand, hides behind his charisma and friendliness. He loves Sadie’s family as his own, and has always seen his rivalry with Sadie as something that has fueled them both to be their best. He has a strong sense of fairness and responsibility.

The side characters all fuel this story. Sadie’s exuberant family, the quirky News Bag members, Joey & Christina, and Betty & Daisy. Even the Dean is quirky in his own obnoxious way.

I loved the way that the student organizations and student athletes all worked together to fight for changes that would benefit all of the students. And I have never craved pancakes more!

I feel like the ending was perfect, with the right person winning the competition and the other person exploring a new direction that was a great fit for them.

Disclaimer: I received an eARC for review consideration though NetGalley, on behalf of the publisher. All thoughts and opinions are my own.

I'm an Emma Lord fan and this one did not disappoint. It's a sweet rivals romance, that at its heart is really about finding yourself. Enjoyable, if at times a biiiit much. But really, I had a good time with this and that's what counts.

I love every book by Emma Lord. She is so good at writing stories set in early college. The love interest is so dreamy but also so obviously meant for the protagonist. Can't wait for the next book.

Thanks, Wednesday, for the ARC!

I love Emma Lord's books, they’re always fun, lighthearted YA romances. After Begin Again, I was so excited for another college romance, and this one definitely didn’t disappoint. It was fluffy, cute, and had Saide growing and finding herself, which I loved. I also enjoyed the competition aspect of the story. Sadie and Seb go head-to-head as they both fight for a spot on their college’s famous zine. Plus, there are some shady school secrets that come to light, and Sadie has to decide between her dream zine and doing what’s best for the students. Such a great read!

This was such a great book. I've read this author before and llove her take on YA fiction. I'd definitely recommend this book. I look forward to reading more by this author.

The Rival by Emma Lord

Emma Lord novels should come with a warning label: Will cause undeniable snack/food cravings. If snacks cannot be procured, you will be hangry until procured. Read at your own risk.

For The Rival, I had an insatiable desire for pancakes. This is all thanks to one of the settings of the book, Pancake or Leave It, a charming pancake establishment with a grumpy yet soft chef who whipped up incredible pancake combinations that made me crave every type of griddle cake, flapjack and crepe around. I know this place is fictional, but like all of Emma Lord’s fictional food establishments (I’m looking at you, Bagelopolis), it felt like a home away from home. Lord’s characters feel that way, too–like childhood best friends that you’re finally getting to see blossom and find themselves and each other. Their triumphs feel real and hardwon, and every small fictional victory felt like I was cheering them on from the sidelines.
What is this pancake novel about?

But I’m getting ahead of myself. If you’re reading this review, you need to know what it’s about besides pancakes.

The Rival, like Emma’s previous book, is an upper YA novel, set at Maple Ride, a liberal arts college with a penchant for a shady school administration and zero work life balance for scholarship athletes. Despite it’s flaws, Maple Ride is Sadie Brighton’s dream school and getting in means a shot at earning a spot at the popular campus zine, Newsbag. This means a chance to step out of the responsible, dependable persona she’s crafted at home to keep her rambunctious loud family at bay. But when her childhood best friend turned rival, Seb, gets off the waitlist and competes for a spot at the zine, her dream of using her writing career to spin a new comedic and spontaneous version of herself gets more complicated.
Emma Lord excels at Rivals to Lovers

Rivals to lovers (especially academic rivals to lovers) is a fun trope because of the stakes. In The Rival, the stakes are as high as possible for teenagers on the cusp of adulthood. For Sadie, a chance at writing for Newsbag means shucking a version of her that hides who she wants to be. At home, she keeps her family at bay by being a peacekeeper, shadowing the witty, competitive girl who started a prank war with her next-door neighbor in elementary school.

At school, she plans good chaos to get the administration’s attention and make lasting changes for the students. She also writes satirical pieces that make the zine editors take notice. Alumni of the zine have gone on to writer’s rooms at comedy TV shows and popular websites—all things that Sadie wants. The only thing standing in her way is Seb, who needs the zine to show his dad that he’s serious about his writing career and his place at Maple Ride.
The best rivalries end with kissing

Sadie and Seb are adorable. Their banter, their past history, and their shared goal make reading their interactions delightful. I loved seeing their rivalry unravel and their friendship and romance blossom. I didn’t want either of them to win a spot in the zine because it meant the other would lose. That, along with their college antics, made me feel like I was going to Alphabet parties with them or pranking Sadie’s sister at her resurrection mystery party.

When they finally share their feelings (because the best rivalries end with kissing) it feels natural. Lord knows how to write romance and she knows how to make us want to see the relationship through, even through the rocky third act breakup. If you love feel-good YA contemporaries or just food related rom-coms, this novel needs to be your next read.

Thank you Wednesday Books and NetGalley for the DRC of The Rival. All opinions in this review are my own.

I usually love Emma Lord but I had such a hard time getting into this one. Although the main characters are supposed to be Freshmen in college, they read so much younger, especially the FMC. Even the side characters seem more like caricatures than actual people. I'm hoping this is just an isolated incident because I usually love her books.

Thank you to St. Martin's Press for this e-ARC of The Rival by Emma Lord in exchange for an honest review. I'll be honest, I REALLY wanted to like The Break-Up Pact by this author and I did in the beginning, but then it went downhill. I was hoping this one would not do the same, and while I enjoyed it, I'm not sure I really loved it. I would probably read Emma Lord again, but I think her romances are just mediocre or miss for me, unfortunately. But this was an easy and quick read for anyone looking for that!

This was such a hilarious story! I loved Seb and Sadie's rivalry, and the funny different ways they adjusted to their location/audience. Their relationship was so complex and well written, and it changed and developed so much throughout the story. I did think some of Sadie's inner monologues got a bit repetitive, but overall she was a great narrator. There were lots of great side characters, and the ending was great.

Content: some swearing (including F word), references to intimacy (not graphic).

Emma Lord books are nearly impossible to write reviews for. Why? Because they are full of such heart, such masterful writing craft that it’s difficult to come up with any critiques for her writing. “The Rival” is no exception to this.

I received the ARC a long while ago but was finally able to pick up the audiobook recently (and, yes, I am kicking myself for waiting this long to read it). Sadie and Seb accompanied me on many outdoor walks, and I was sad when the novel came to an end. Not only was their story inspiring, but it also proved to be a story I wish I had when I was in my later high school/early college years. Emma Lord has a fantastic capacity for capturing the high school or college experience with incredible detail. So much detail, in fact, that it feels like you’re walking through these schools or campuses right alongside her characters.

I admire Emma Lord’s deft control over voice. She makes writing young adult voices and characters appear effortless and easy when it’s anything but. Sadie felt unlike any of her other characters, while also supporting a thorough characterization arc. I enjoyed seeing Sadie’s flaws presented on the page and how she worked through issues on campus (and in her personal life) to embrace her true self. After all, isn’t that what college is all about? Chasing that pursuit of knowledge and discovering new facets of yourself along the way?

The plot! The subplots! The rivals-to-lovers, slow-burn romance! (It’s not enemies-to-lovers, as the synopsis presents.) The layers of this novel had me in utter awe. I don’t know how Emma Lord manages to balance so many moving pieces in her stories, but it’s yet another thing she makes appear effortless. And the main plot presented another timely reminder: that when we work together, we can make change happen.
As I move past my high school and college years, I find it more difficult to pick up young adult novels—especially the contemporary kind—and relate to the story on the pages. Yet, I never have that issue with Emma Lord books. Her books help me tap into my younger self and are a reminder that people can always change and always fight to uncover a better version of themselves.

Thank you to Wednesday Books and NetGalley for providing me with an ARC of this book.

This was a sweet romance featuring new adult, college aged characters. Sadie and Seb have been both friends and rivals, with rivals as the most recent. Sadie heads off to college to form a new identity and grab a spot at her new college's literary magazine, a dream job for her. However, Seb shows up unexpectedly, going for the same job and thwarting her plans. This cute rom com is a friends to rivals to lovers situation as the reader--but not the characters--can easily see that they are meant to be together. Overall, it was a fun read with not too much complexity. Perfect for summer and any Emma Lord fans or those who like an uncomplicated romance!

I love Emma Lord’s writing and the premise of this one sounded so good. I loved that she set this one at college. Slightly older main characters suited the plot more.

I loved the banter and the references in this book (as I do with all of Emma’s books) but this one was a little frustrating because the FMC was pretty selfish and oblivious at times. I feel like she was almost unrealistic with some of her decisions.

I can get behind unrealistically witty banter and improbable settings for young people but really poor decision after decision but also being described as really bright didn’t make sense.

⭐️⭐️⭐️⭐️

Emma Lord has truly mastered the YA contemporary! There’s truly so much to love about this book—the friendships, the romance, the pacing, the writing style… I could go on and on (and I will).

THE RIVAL follows Sadie, who’s starting her freshman year at her dream college, which is especially sweet because her neighbor and academic rival, Seb, was waitlisted. To her surprise, on her first day, Sadie discovers not only was Seb taken off of the wait list, but he’ll be competing with her for the coveted staff writing job at the school’s famous zine.

A common complaint I have for YA novels is how quick and unsatisfying the endings can be, but Lord always nails the pacing of her books and knows how to give a satisfying, genuine ending.

I also have to give a shoutout to the audiobook narrator, Jesse Villinsky; I read this book via audio and really enjoyed it!

I love how Emma Lord writes friendships as well. Sadie and Christina’s friendship felt so genuine, and I adored Christina’s character as well. I really appreciate how her friendships are written as well as her romances are.

Speaking of the romance—Sadie and Seb truly had me kicking my feet and squealing. Enemies to lovers? Slow burn? Them both being WRITERS? Obsessed.

My one critique with this book was Sadie’s drama with her family. In theory, the idea of having a main character who has to keep her family from falling apart/being too outlandish/abrasive/etc. makes a lot of sense, but with Sadie’s specific family, I didn’t understand it as much.

They seem to be perfectly loving and kind and accepting, just a little loud. So I sometimes struggled with suspending my disbelief that Sadie felt the need to be the glue in her family so strongly… when they really weren’t doing anything wrong?

Aside from that, I really enjoyed this book and would highly recommend! For an extra treat, give the audiobook a try.

Even as I find myself drifting from YA, I will always pick up an Emma Lord book. The vibes are simply immaculate every time.

Thank you to Netgalley and Wednesday Books for providing me with an ARC in exchange for an honest review.

Thank you to the author and Netgalley for a copy of this book. This was a fun read outside of my normal genre. I found it fun all the way through with likeable characters. Can't wait to read more by this author!

Thanks for the ARC! The Rival is classic Emma Lord—witty, warm, and packed with charm. Sadie and Seb’s academic rivalry makes for great banter, and their slow shift from enemies to something softer is satisfying and sincere. The zine competition adds a unique twist, and the book also explores deeper themes of pressure, identity, and fairness in academia. A feel-good romcom with brains, heart, and just the right spark.

Emma Lord delivers again. What I enjoy the most about Lord's stories are that she delivers heart and humor. Sadie and Seb are relatable and endearing characters in The Rival. The competition and "hate" between them provides a lot of opportunities for delightful banter and hard hitting emotions. I laughed, I cried, and I wanted to stick it to the patriarchy. This is a beautiful coming of age story set at a college campus. It has found family too that will make you feel at home and cozy. However, the adversity all the characters have to overcome alone and together make the narrative interesting and engaging. If you like a good underdog story then you'll enjoy this one. If you loved Tweet Cute but want something older, The Rival is for you. Be warned that you might want some snacks as your reading this because mouth watering food was mentioned.

A special thank you to NetGalley and St. Martin's Press/Wednesday Books for this ARC in exchange for an honest review.

Thanks to the publisher and NetGalley for an advanced copy. This was a sweet rom com with a competition that took me back to my college days. An enemies to friends with competition thrown in.

Emma Lord delivers another delightful enemies-to-lovers story in The Rival. The chemistry between Sadie and Seb is palpable, with their witty banter and shared history adding depth to their evolving relationship. Lord skillfully captures the nuances of college life, from the excitement of newfound independence to the pressures of academic and familial expectations. While some readers may find Sadie's initial denial of her feelings for Seb frustrating, it adds to the tension and eventual payoff of their romance.

Ahhhhh this was just such a great read. I just didn't want this book to end and I was sad to turn the last page. I'm so excited to see what's next from this author.