The Sirens' Call is a compelling exploration of the modern attention economy. Drawing clear parallels between today's commodification of attention and historical shifts like the industrial revolution, Hayes examines how our focus has been transformed into a valuable commodity by tech platforms and media outlets. Smart, detailed analysis that feels like it'll be accessible to most. An important, timely work.

The Sirens' Call is an interesting book about the most valuable modern commodity, our attention. I'm not as dire as the author about how we are affected by smartphones, tablets, etc. Every generation has its own technological advancement that people were convinced was dooming society. They said similar things about novel reading, bicycles, radio, tv, video games, etc. There is a lot going wrong in society, but smartphones and modern technology are only one part of the cause. This type of technology is incredibly useful as well.

I am a library associate and received an advance copy from #NetGalley.

In these uncertain times, it's not that this book was particularly hopeful but it provides essential insight into a critical issue of our current moment: our attention has value and some actors and/or businesses know this and we should too. To reorient our lives and reclaim our time- this book is *the* book to read.

I found The SIrens' Call to be really interesting and definitely made me think about technology in a different way. Some concepts were similar to other books on the topics, but still interesting anyway. I thought it was a nice complement to Johan Hari's Stolen Focus. The book started slow and picked up the pace about halfway through. Would recommend to patrons interested in technology and how it changes us.