Okay, I love any story set in the world of influencers. That is such a foreign lifestyle to me, and I love living it vicariously through a book! Chiara goes on a Momfluencer getaway and is never heard from again. Her husband seems to think she just got "lost". Uh, okay. Enter twin sister, Adrienne. (my new favorite book character, by the way), who is more than concerned, as it has been over a year. Adrienne infiltrates the Momfluencer community, and it seems as if these women are hiding some secrets and possibly know something. Ya think? The story has twists and turns, but that is not even what I enjoyed the most! I loved the descriptions of the lengths that these women go to in order to protect their "brands". This story also turned out to be way funnier than expected! There are some hilarious characters and one-liners to be found here! We hear from both Chiara and Adrienne along the way, and I felt the social commentary aspect was very timely. There are a lot of points to be made on how our society is becoming more interested in appearing to have a wonderful, perfect, happy life on social media, rather than actually getting out there and cultivating a real one. Overall, I really enjoyed this book and look forward to reading more from Elizabeth Rose Quinn!

Thank you to #NetGalley, Elizabeth Rose Quinn and Thomas & Mercer for this ARC. All opinions are my own.

I will post my review to Amazon, Barnes and Noble, Instagram and other retail and social media sites upon publication day of April 01, 2025.

Follow Me is a can't-put-down, eerily dark but funny thriller that takes a close look at the world of influencer moms. Chiara is thrilled when she is selected to attend an exclusive mom-fluencer weekend that promises relaxation, activities, and bonding. When Chiara doesn't return from the weekend, her twin sister suspects the worst. A year later, Andrienne, determined to find out what happened to Chiara, goes undercover at the same mom-fluencer event. Adrienne is unprepared for the world she is about to step into, and once there, it is beyond her wildest imagination. Adrienne realizes that these moms will stop at nothing to ensure their brands succeed.

Follow Me is definitely a fast-paced, well-written thriller with dark themes and a good bit of satire. While there are multiple POVs, the book is mainly told through Adrienne's perspective. The author does a fantastic job describing the ranch, the attendees, and the activities. I honestly felt like I was there. Because of the details, the creepiness of certain scenes was very real. I thoroughly enjoyed most of this book; I just found the ending to be a bit rushed and almost too much. With that said, I will still be recommending Follow Me to anyone looking for a unique, well-written thriller that will definitely make you laugh out loud.

While not a mom I was able to relate to wanting to find community. I devoured this book because I needed to know what happened next. I thought the plot was unique and could happen. I enjoyed this but wanted more.

Thank you to NetGalley, the author and Thomas & Mercer for this digital ARC in exchange for my honest review.

I will update with my social media post closer to publication.

Follow Me by Elizabeth Rose Quinn is a fun and darkly humorous thriller that takes a sharp look at the world of “mom-fluencers.” The plot keeps you hooked as Adrienne digs into the mystery of her missing twin sister, Chiara, all while poking fun at social media culture. Though some twists are a bit predictable and the pacing can drag in spots, the book still offers an engaging read with plenty of suspense and relatable commentary.

Cult vibes, humorous, suspenseful, everything I didn't know I wanted or needed in a book. An interesting modern concept.

The word "coMOMmunity" makes my brain hurt. The whole world of Momfluencers presented in this book is grating enough to make me want to swear off of social media -- and I like mommy blogs! Somehow, Chiara got herself invited to this thing after a post about her twins went viral. The other moms hate her. She's feeling left out and miserable and then things get worse.

A year later, Chiara is still missing and her sister has signed up for the retreat, desperate to find some answers. A recovering addict who doesn't even have kids of her own, Adrienne has only the flimsiest cover story and isn't fitting in with the perfect instamoms any better than her sister did the year before. The second half of this book is absolutely wild and I wasn't surprised to read in the author's bio at the end that it's being made into a movie. I honestly think I'll enjoy watching this story more than I enjoyed reading it.

Instagram plus tired moms equals deadly chaos.

This equation just oversimplifies the book, Follow Me, written by Elizabeth Rose Quinn, a novelist and screenwriter from Los Angeles, California. There is more to the story that provokes the readers to reflect on the effects of social media on mothers who are struggling to survive motherhood and the dark side of content creation and consumption. Quinn brings the readers on a no-filter, unsettling journey with dark humor through the complicated lives of the twin sisters, Adrienne and Chiara, and a factitious cultish-vibe mom-fluencer community stained by a flash-bang murder of somebody who was hated by the mother squad of the tribe for being favored more by the IG algo god. Beneath it all lies the unfortunate truth of the other side of motherhood that is hidden behind the curated, pretty posts.

Follow Me is a timely novel as, in our modern world, social media has hooked people on their devices, imbibing an endless stream of content for validation, connection, and entertainment. I think social media is not at all bad because you can really get helpful information and meaningful connections with people who are true to their intentions to add value to the audience, but there’s also another side of the coin. And this side is what Quinn showed in the book, focusing on mom-fluencers who clamor for more likes and views, higher engagement, and more lucrative sponsorship. In this story, motherhood has become a commodity.

About the main character, Adrienne’s difficult life which stems from her tough childhood, and drug and alcohol addiction, amplifies the story’s theme of unseen struggles of motherhood. Her way of coping with life is the consequence of being raised by a depressed mother. Adrienne draws strong emotions that invite the reader to reflect on deeper issues that moms encounter. Considering this, while sprinkled with funny scenes, Follow Me is a thought-provoking story.

The story idea and the characters are interesting, however, the pacing and rhythm of the story fall short for me. Initially, I was intrigued by what happened but after one intense scene, the excitement started to fade. I think the memories and flashbacks are important to set up the characters and events but, for me, they changed the rhythm of the story, moderating the tension and slowing down the overall momentum. It was compensated, though, with funny moments at the mom-fluencers’ gathering, which brought some lightness and energy back into the story. The ending was intense and memorable, too.

If you are looking for a moderate thriller with dark humor about Instagram and mom influencers, this book is worth reading. Thank you Elizabeth Rose Quinn, Thomas & Mercer, and NetGalley for the opportunity to read this book before its publication and to share my honest thoughts.

FOLLOW ME may be a good fit if you enjoy:
- satirical elements & snarky characters
- unique settings for crime
- strong female characters, including sisters

I'm so conflicted about this book. The first chapters at the mommy influencer retreat felt suffocating. While I think that's the point, it was hard for me to get invested. (I imagine. some readers with kids who spend time on social media could it relatable and fantastically satirical.) At the same time, I loved the voice! The humor and sarcasm really worked for me, especially as the book progressed into Adrienne's chapters.

While this book starts heavy on the mommy stuff, I think it's also strongly about a sister fighting for justice.

This book wasn't the best fit for me, and I think it's a me issue, but I would absolutely pick up more by this author in the future.

Chiara is a mother of twins. She made a post that went viral and boosted her on Instagram as a mom influencer. She won a retreat for mothers and she is thrilled at being able to connect with other moms and make friends.

The retreat was not what she expected. She has hard time connecting and fitting in and wonders why she even came. When they talk about instagram posts, reels, algorithms and how to brand yourself it as funny but so true. I liked the sarcasm and mom clones who were all woo girls.

She never makes it home from the retreat and now her sister is at a retreat trying to find out what happened to her.

The ending was something out of kill bill.

This was enjoyable! It did a good job, in my opinion, of striking a balance between scathing social criticism and enjoyable moments. I am eager to read more from Elizabeth Rose Quinn and would undoubtedly suggest this book to others!

From early on in the story, it is fairly predictable who the perpetrator will be. Nevertheless, the ending to this book was crazily explosive and did have some smaller twists mixed in with it. If you want an extremely dramatic conclusion to a story, just read this one. It was SO entertaining. I’m very happy I managed to read this book. Although I found some character’s behaviours to be VERY over the top at points, it was a fun read overall. However, as a warning, there is a LOT of murder in this. If that doesn’t bother you, and you like a thriller with a crazy amount of drama, I think you’ll enjoy this one.

I liked this! I think it did well balancing sharp social commentary without losing the sense of fun and leaving room for thought-provoking moments. It read like a mini-series so I hope that Amazon Studios will be able to make it one 🙏.

Energy: Caustic. Zealous. Imaginative.

🐕 Howls: There’s a bit of over-the-top villain moments at the end but it didn’t derail me, just got an eyeroll.

🐩 Tail Wags: The blend of social commentary, satire, and twisty mysteries. The examination of cult-like parenting cliques and “performing” motherhood. How we get to know and (possibly) care about the missing character before the incident. How the dual timelines allow us to uncover what’s changed at the retreat over the course of a year and guess at why. The delightfully unhinged plot (and characters). The commentary around addictive behaviours – whether it’s substances or judgy parenting.

Scene: 🇺🇸 Set in and around the Mendocino Hills, California, USA.
Perspectives (2): Twins who were living the party life. One changed after marrying and deciding to have kids. They unintentionally went viral after posting a clip of their kids online. The other twin is childfree by choice and cringing at their sibling, while struggling with missing the way things were.
Timeline: Current (2020s-ish). June. October.
🔥 Fuel: What happened to the missing sister? Will her twin uncover anything at the retreat or is it a lost cause? What is going on behind closed doors at the retreat?
📖 Cred: Satirical realism

Mood Reading Match-Up:
Slate-grey minivan. Tiny American flags. Tie-dye. Fireworks. Capture the flag. Corn maze. Mini-Mom Squad. Scarecrow husband. Adele.
• Motherhood pressures
• Complicated twin/sibling bonds
• Toxic Mommy Influencer culture and addictive perfectionism
• Scary incident + missing person
• Vengeance driven by grief
• Undercover amateur sleuthing and infiltrating
• Frenetic, unhinged characters
• Mean mommy cliques and popularity contests
• Detective perspective moments
• Piecing together the puzzle and following clues alongside the main character
• Psychological suspense  Quirky popcorn slasher dramedy

Content Heads-Up: Addiction (Alcoholics Anonymous; recovery and relapse cycles, cravings). Alcohol abuse. Blackmail (brief). Blood. Burn injury/attack. Cannabis use (smoking). Depression. Drug use (on and off page; prescription). Financial insecurity (in childhood). Homophobia (character comments). Loss of sibling. Mentally ill parent (depression). Murder. Physical attacks (descriptive on page). Police dismissal (prejudice; victim blaming/bias). Postpartum anxiety.

Rep: American. Filipina American. Cis. Hetero. Ambiguous skin tones. Childhood stutter. Childfree-by-choice.

📚 Format: Advance Reader’s Copy from Thomas & Mercer and NetGalley.

I kept trying but could not get into this. Chiara and Adrienne did not feel like distinct characters and I couldn’t find myself rooting for either. An evil mom retreat is a good premise but it didn’t feel as fleshed out as it could’ve. Perhaps I just wasn’t the audience for this.

Thanks to Netgalley and the publisher for an ARC in exchange for an honest review.

Thank you so so much to both Netgalley and the publisher for allowing me to read this gem. This book was honestly hilarious. I went sure truly not sure what to expect but the quick-witted, satirical writing style immediately drew me in. I loved the atmosphere, loved the way the entire mom retreat was described. I was honestly not sure if this was supposed to be a thriller or a comedy. However, I also appreciated Adrienne's character arc throughout the book too. The author was not afraid to make Adrienne unlikeable at times, and it is that complicated, devastating relationship with her sister that makes Adrienne a strong protagonist. While the rest of the book felt utterly absurd, Adrienne's character provided the emotional depth needed to ground the novel. The one thing I would say is that this book kind of foregoes a lot of the mystery aspects in exchange for comedy and Adrienne's soul-searching. As a novel it was great. As a thriller? I wasn't feeling thrilled. However, the entire thing was so incredibly funny and entertaining that I didn't even mind.

quite the absurd (to not say over-the-top [positive connotation] ride! current events, trends and lingo (which i usually find cringy, but it worked here) and overall sketchy characters and settings. the plot isn't revolutionary, but it is unique and very entertaining.

Thank you to NetGalley and Thomas & Mercer for the opportunity to read this ARC!

Follow Me tells the story of twin sisters Adrienne and Chiara. After attending a style summit held by mommy-blogger influencers, Chiara goes missing. After a year of searching for her missing sister, Adrienne attends the style summit herself to find out exactly what happened to her sister.

The premise of this story really intrigued me and I was hooked from the start! The quirkiness of the influencer moms at the summit balanced the shock and gore of the thriller aspects of the story. The idea of women protecting their social media brands is so relevant in this day and age; I was fully horrified and cringing and the lengths that these women went to protect their image.

On a personal note, this story really hit hard as a twin. There was something about how Adrienne struggled with Chiara transitioning to being a wife and mother that really resonated with me.

After her twin sister, Chiara, goes missing at a mom-fluencer weekend, Adrienne Shaw will find her no matter what it takes. They may have been on the outs, but no one comes for her sister and gets away with it.

It’s been a year, the authorities have no answers, and her brother-in-law is useless in the matter. It’s time for Adrienne to take the case into her own hands. Following in Chiara’s last footsteps, Adrienne goes undercover, infiltrating the same influencer retreat as the last thing she wants to an Instamommy.

The remote ranch in Northern California is certainly welcoming—in a cult-adjacent kind of way. A charismatic leader, communal crafts, fixed smiles—and a lot of dead eyes.

Going on gut instinct and chasing a wild theory—that Chiara came here and never left—Adrienne is determined to uncover the truth before the too-perfect-to-believe women figure out who Adrienne really a threat to be eliminated.

Loved it. Will recommend to others

Thank you NetGalley and Thomas & Mercer for this advanced readers copy in exchange for my honest review. Follow Me was a fun read, I love a dark comedy so it was easy for me to fall in love with this book. I look forward to reading more by this author.

thank you to netgalley for providing me with an early copy of this book.

i decided not to finish this book. there was a vague undercurrent of misogyny running throughout this book that became a bit too much to bear. offering criticisms on instagram mom culture and how it promotes capitalism and feelings of inadequacy and insecurity for other parents is one thing, but then turning that around and demonising pretty much every single female character in this book to the point of evil cartoon villain levels was just misogynistic and hateful.

I was intrigued by this premise but the plot fell flat. The characters were difficult to bond with or relate to, so I didn't really care what happened to them.