3.5 rounded up. This is a breezy, charming story. It’s a coming-of-age for nineteen year old Zippy, a salesgirl at I. Magnin in San Francisco. Zippy, guileless and naive, is navigating her first steps into adulthood with a job she loves, a roommate that acts as a big sister, her quirky mother and stepfather, and burgeoning relationship with her father. There are a few serious topics, but you really only see anything through Zippy’s wide-eyed innocence. The story is refreshing and uncomplicated. If you like Fiona Davis books, I think you’d like this.

My only wish? I was hoping for more 1980s nostalgia. Asides from a few references to tv shows and some songs, this could have been set in any era and almost skewed more towards a 1960s vibe.

Thank you to NetGalley and the publisher for a digital copy and a chance to read this early. All opinions are my own.

Thank you to NetGalley for providing me with an advanced e-copy of this book. Mary Jane by this author is one of my all time favorite books so when I saw that she was coming out with a new book I got so excited. Then when I was granted the advanced copy I was elated and honored. Unfortunately, this book did not live up to Mary Jane and it was just okay for me. I enjoyed the descriptions of all the dresses that the Zippy sold but the characters and story were just not very compelling to me in comparison to Mary Jane. It felt like this was not even written by the same author! :(

Let me start by saying that I ADORE Jessica Anya Blau's "Mary Jane," in fact it's one of my top reads, so I had huge expectations for this book. As a kid who grew up shopping with my mom at 1970s department stores like I. Magnin and Robinson's, where we'd dress up to go shopping and then lunch at the store's tony restaurant, the setting of this story was hugely atmospheric for me. However, I feel like this book could have benefitted from a bit more editing. I found the midpoint of the book sort of uneventful and rambling. I wasn't sure where this story was going, and the characters seemed sort of strange and unknowable. And at about 70% I actually thought I might abandon the book (which is highly unusual for me.) HOWEVER, at that 71%-ish point, the story blasted off! Everything I love about Blau's storytelling came to the forefront, and I was captivated by the place that "Shopgirls" took my heart. Suddenly the characters sang and the journey felt important. I'm really glad that I stuck with this one.

I found this difficult to get into. I’ve never read a book by this author but it won’t be at the top of my list. Thanks NetGalley for an ARC. I can approve the main character is flawed but the storyline with her father could be more developed, as well as her new romance. To be 19 and never really have a relationship seems far fetched. Iwamtex to like this book but can’t recommend.

Thank you to Mariner Books and NetGalley for my ARC copy and thank you to a new favorite author of mine - Jessica Anya Blau for once again giving me a flashback to my youth and a great read!

What I love most about this book is probably what a lot of others have disliked about it, the simplicity. It reads so easily and yeah some of it could be really far fetched and you think oh come on, Berber coffee anyone? But those off the wall times actually add a bit of humor to it all.

Mary Jane was one of my favorite reads of 2023 and I'm an 80s girl all the way, so I knew I was going to love this one too and I did! I loved all of Zippy's relationships - her best friend, her mom, her step-dad, her boss and coworkers and even when the story got a little deep it still was told in a way that wasn't too heavy but you got the point of it. The characters are real and so relatable.

If you want a deep, intense book, this probably is not the one for you. That's usually my style, give me a psych thriller any day but sometimes, you have to clear your head and read something light and fun and this did exactly that for me. It was so much fun! I have to go and find me some more of this author because if all her books are as good as the two I've already read I need to read the others and I'm expecting more to come please!!

Fun story of Zippy and her roommate, Racquel, as they learn to “adult” in 1980’s San Francisco. Zippy’s days at I.Magnin were my favorite to read about….the days of beautiful department stores and fashion before online shopping. The sales and cosmetics clerks at the store were entertaining, and I loved reading about the clothes and the shoppers.

Zippy’s life with Raquel was amusing, too. I liked their friendship and I was glad Raquel was trustworthy and kind to Zippy. Their escapades through San Francisco looking for parking spaces (always a shortage) or jumping on the back of street cars (“only the tourists buy tickets”) were playful and lively. The 80’s references to TV shows the girls made sure to watch; “Cheers” and “The Cosby Show” brought back memories, as well as their shared pair of skin tight Jordache jeans.

The introduction to Zippy’s father brought a more serious tone to the book. At the same time, Zippy was faced with some difficult job decisions and wondered why the glamorous jobs paid the least. Life advice came from a variety of sources; her mom, the various shop girls and Raquel, but Zippy had to decide what life SHE chose for herself.

Advanced reader copy courtesy of the publishers at NetGalley for review.

*Shop Girls* is the coming-of-age story of nineteen-year-old Zippy, who’s living in San Francisco with her roommate, Raquel, and working in the petite dresses department at I. Magnin. Zippy is the product of a one-night stand, and while she deeply loves her mom and the life they built together, she’s always been curious about the father she’s never known.

One of my favorite parts of this book was the cast of characters Zippy meets while working at I. Magnin — each one so vivid and memorable. The author’s descriptions were so detailed and visual, I could practically *see* the dresses right along with Zippy.

As Zippy faces the stress of needing to help her mom financially and the unexpected experience of meeting her dad, she finds herself no longer fully in control — no longer “the chooser” in her life. I loved how Jessica Anya Blau wrote about that idea of being the chooser — it really stuck with me.

And as always, I loved her references to pop culture throughout the story. The 80s TV references were so fun and added so much to the setting and feel of the book.

I was so excited to receive an ARC of Shopgirls, as I absolutely loved Mary Jane, Jessica Anya Blau’s debut novel. Shopgirls is just as immersive as Mary Jane’s again following a young and somewhat naive lead through an incredibly well drawn time and place. As much as I loved Zippy and the people around her. As well as the setting in a high end department store in the 80s, there wasn’t much of a story. Pretty much everyone was nice and nothing happened. Which can be great! But I was hoping for a bit more momentum to hang onto. I’ll still be watching Blau for more though!

I absolutely loved Jessica Anya Blau’s Mary Jane, so I was really excited to see she has a new book coming in 2025—and even more excited to get my hands on an early copy. (Thank you @netgalley and @marinerbooks!)

This one follows Zippy, a 19-year-old living in 1980s San Francisco with her roommate, Raquel. She working in the Petite dresses section at high-end department store I. Magnin, surrounded by wealthy shoppers and rotating three thrifted outfits of her own. She’s juggling work, life, and dreams she’s carefully written into her Day-Timer planner.

Zippy’s a character you can root for. She’s young, a little naive, but trying really hard to figure things out and support herself, ultimately learning to make her own decisions and go after what she wants. Like another reviewer said, Zippy’s growth is subtle, but it feels earned.

I didn’t enjoy this one nearly as much as Mary Jane, but I liked Zippy and Shopgirls was a solid read.

Thank you to @netgalley and @MarinerBooks for an advanced reader copy. All opinions are my own.

I was amused by the characters in this book, and I enjoyed the accuracy of the 80s details. I just wished that there had been a bit more of a plot. Thank you to NetGalley and the publisher for providing this ARC in exchange for an honest review.

Shopgirls follows Zippy, a 19 year old girl working on the 5th floor of I.Magnin, a luxury department store. She shares an apartment with her best friend Raquel and is on the path to establishing her life as a young woman in 1985 San Francisco. I. Magnin represents a more elegant life. As the daughter of a single mother who lived in an apartment above a liquor store, it represents a future Zippy hasn’t previously been exposed to. Just as Zippy is starting to find her footing, two events in her life threaten to take away the happiness she’s found and the sense of self she’s started to establish.

I really loved this author’s previous novel Mary Jane. I had a harder time connecting with this one. The plot felt a bit thinner than this author’s previous works and I had a hard time connecting with Zippy. I did like the cast of supporting characters, especially Raquel and Miss Lena. I think I just wish that more had happened with these characters and wanted a bit more from the ending.

Thanks to Netgalley and Mariner Books for this ARC in exchange for an honest review

Coming of age story set in the 1980's and San Francisco's exclusive department store I. Magnin. The main character, 19y/o Zippy is extremely likable, and I enjoyed following her journey as
the youngest salesgirl in Ladies Dresses and the life lessons she learns from her fellow workers, and best friend. All the characters were well written and I could see them so clearly in my mind. Easy, quick read that had me rooting for Zippy the entire time!

I was a big fan of the author’s Mary Jane so I had really high hopes for this one. While it is a good book, it fell a bit short for me. It read more young adult.

Zippy was a really like-able and compelling character, but she was quirky and bright while being quite naive and childlike. She didn’t always read as a nineteen year old to me.

But I liked the setting of the story and seeing her so well suited for her role at the department store. I liked her roommate and the new relationship with her father. Really, there was a lot to like but it couldn’t quite get to a 4 star for me.

GAH! I wanted to love the latest by Jessica Anya Blau SO much. I ❤️❤️❤️ Mary Jane. It continues to be one of my favorite coming of age stories. I was so hopeful that Blau's latest was going to resonate the same, but this book fell short for me.

I kept having flashbacks to the movie Mannequin, which makes zero sense as the book has nothing to do with a mannequin. It was a story about a young girl who worked in a department store.

End scene.

I enjoyed the relationships between the MC and her colleagues, but the plot (at least for me) was essentially non-existent.

I did appreciate how things ended for the MC, but I needed more substance along the way.

Thank you Netgalley and Mariner Books for the ARC.

Thank you to NetGalley and the publisher for an eARC of this book!

What can I say more than I simply adore Jessica Anya Blau's effortless writing that, no matter the time period, perfectly encompasses what it feels like to be a young adult. One of my absolute favorite things is how throughout the entire narrative there is a core, simply silly, fear or obsession, or something that gets brought up in Zippy's inner monologue.

The book itself is fast paced, I read it all within a few days, however each of the characters do feel very silly. Very goofy, like they almost know they're in a book. I throughly enjoyed the coming of age aspect where Zippy has to figure out what she wants and where she goes from there. It's all slice of life without beating you over the head with a specific narrative. As a followup to her other work though, this one was did miss a little with me. There were aspects that were very much "for the plot" in my opinion. Her dad reappearing after it had been established she might want to know who he is, the touch on the AIDS issues of the 80s, some of it really did feel forced. Like, I didn't exactly need all of that for the book to feel complete.

All in all, I throughly enjoyed the book. For being one I was super excited for, I was not disappointed!

Thank you to NetGalley and the publisher for this ARC.

I read and enjoyed the author’s previous novel; this one just didn’t hit the mark at all for me. The characters were too weird, the story didn’t really go anywhere and I couldn’t relate to the protagonist at all. I liked reading about the department store and the 80s time period. Two stars.

Shopgirls by Jessica Anya Blau is about Zippy, a nineteen year old woman in 1985 in San Francisco. She is a clothing saleswomen in a prestigious department store, but behind the scenes the true story is about her trying to find herself in this world. I loved Zippy’s voice and her view of the world. I highly recommend to this who like coming of age stories. What a fun read!


A complementary copy was provided by publisher and NetGalley in exchange for an honest review. All opinions are my own.

Shopgirls is a wonderful coming of age story - it is so full of heart and humor!! It has all the elements I remembered loving from Blau’s Mary Jane, and it reminded me of The Tales Of the City by Armistead Maupin (I absolutely love historical fiction set in San Francisco!).

While it was much more character focused than plot focused (which is normally not my jam), it was a quick and fun read! The absurdity of the story enhances the realness of the emotions, and I would highly recommend if you enjoy:

🫶🏼 coming of age stories
🕗 80s settings
💋silliness and sweetness

I loved this book so much! Working in a store myself I was swept up into the story and the lives of the girls.

Shopgirls is a fun, breezy read with plenty of fashion and drama. Zippy is a young girl trying to make it in the world of high-end retail, and while her journey is entertaining, it’s also pretty predictable. The writing is sharp, and the characters are colorful, but the story didn’t totally hook me emotionally. It’s a solid pick if you’re in the mood for something light and stylish, just not super deep.