If you're in professional services and want to stand out, The Activator Advantage is a book you’ve got to check out. It shows you how to be an Activator, which is someone who builds strong connections, works business development into their everyday tasks, and makes clients feel like they're getting personal and professional value. The ideas in this book are based on studying thousands of professionals, so you know it’s backed by real experience.

If you liked Matthew Dixon’s The Challenger Sale or The Challenger Customer, you’re going to love this one. Just like those books changed how people think about selling, this one changes how you build great relationships and grow your business. It’s easy to read and packed with helpful examples you can start using right away. You’re going to get a ton out of it!

As someone working in the finance industry, it was very insightful. Now I need to figure out how I can best implement everything I read.

Very informative, full of pragmatic advice on how to approach business development outside the traditional pathways.

This book addresses a critical, often under-discussed challenge in the industry: declining client loyalty. While many firms struggle with outdated business development strategies, this insightful guide offers a bold, data-driven solution rooted in the practices of today’s most successful partners.

What sets this book apart is its groundbreaking research. By analyzing the behaviors of nearly 3,000 partners across diverse fields—law, accounting, consulting, and beyond—it identifies a clear distinction between traditional rainmakers and the new gold standard: Activators. These professionals integrate business development into their daily routines, prioritize both business and personal value for clients, and harness the power of networks to build lasting, meaningful relationships. The actionable insights and frameworks provided here are not only practical but transformational.