Attract or Repel might have held potential, but the audiobook version did it no favors.

The narration was… rough. Sound quality that made it feel like it was recorded in a metal shed by someone with a very unpleasant voice. Distracting and grating.

Content-wise, it’s packed with jargon and acronyms and I felt that I was coming into a lecture midway through.

There might be something useful here—maybe even helpful frameworks—but this format buried it under too much noise. If you're curious, skip the audio and go for the print version.

As an alumnus of both EOS and 4DX, I found a lot within this book to be particularly useful. Also, I think this book is an excellent choice for an organization who hasn’t yet completed a program as intricate as 4DX or EOS.

For leaders not yet exposed to the Wigs and Rocks of their respective businesses, but who are on the cusp of readiness to stop suffering the madness of fools... This book offers a roadmap for how to begin to get the organization you love, but may no longer recognize, onto the right path to become a courageously patient organization using the 7 critical needs. Often, indecision is accompanied by a lack of planning—this book helps leaders begin the first step.

Great business advice. Thank you to NetGalley and the publisher for this ARC opportunity! I will definitely read another book from this author.

Overall I enjoyed the audiobook for Attract or Repel. I really appreciate that the publisher includes a PDF guide for those listening, as this really provided a lot of helpful resources. I do feel like I would have learned more if I had read the book rather than doing audiobook though considering the wealth of information available, and the number of times the narrator refers to PDF guides. However, I felt this was an engaging read about leadership. I have picked up a few tips for my own business and employee management. Overall, it was a quick way to grow in an area that I think always needs work no matter where your company or management skills are.
Note: I'm grateful to the publisher Brilliance Publishing for giving me an ARC audiobook in exchange for an honest review.

Attract or Repel is a useful book for those who have not figured out how to use psychological principles to develop their culture. It wisely endorses seriously thinking about a point that too few businesspeople consider: It's not just what you do, but how you do it. The Keys suggested are all grounded in solid science and research; I'm glad that there's focus on considering the insights from Thinking Fast and Slow by Daniel Kahneman. Considering the way the mind works is important for both personal growth and how a leader can develop their teams.
Unfortunately, Brown's premises and prose get bogged down with a lot of acronyms and jargon that can turn off a lot of people (myself included). While I'm a big fan of neologism and euphemism to have a useful impact on language, the book often feels like it is too rigidly pushing these terms over the underlying ideas. The principles are useful and many are concepts already in my management style as a thirty-years-in business leader. Yet, I'd strip away some of the branding before introducing these otherwise sensible guidelines into a company.