Algospeak is a must read for anyone who is chronically online, a fan of languages, or is desperately trying to understand Gen Alpha brain rot. A master of hooking in his audience, Adam Aleksic writes this debut book as if books had been his platform of choice for his whole career. The book is informative, funny, and utterly addicting! His analysis of how alogrithms have influenced language (and how they in turn have influenced us) will shift the way you consume social media, resulting in you paying more attention to the ways we "borrow" language from different groups (notably the Black and LGBT+ communities) and redefine ourselves based on evermore specific classifications (from cottage-core to dark academia) to help feed the metadata loop. Most surprisingly is the way Aleksic is able to connect our seemingly "new age" online brain rot to trends and phenomena that have spanned human history.

A five star read, through and through.

Thank you to Net Galley for this advance copy.

This book is exactly at the intersection of my interests (linguistics, language change, the internet, pop culture, etc.) so I’m not surprised that I really liked it! I did think that at times the topics wandered a little too much, some chapters were less linguistic focused, but overall all the chapters were engaging. This will also be a fun time capsule of internet slang as it exists right now. Recommend if you want an accessible book about language topics (if you liked things like Wordslut and Because Internet).
Thanks to NetGalley for this arc!