If you are a small business or an entrepreneur and want to learn how others are using social media and digital communications to support their goals then this is an interesting read.
The book is essentially a collection of essays written by entrepreneurs who are active online and who regularly write on the topics they cover, so many of the names may be familiar to you (most of the contributors are from the US).
I would recommend this book to be one that you read the chapters that are most interesting to you as each chapter refelcts the style of the contributors. There is an occasional chapter where the contributor is a little self promotional, but do not put you off reading the book as there are some worthwhile tips.
Buy this Book on