There is something for everyone in this book. Online Marketing Superstars, by Mitch Meyerson brings together a group of people that know their stuff. I learned something in every chapter. Regardless if you, or someone on your team takes the ideas, checklists, suggestions offered, everything is in one place to go back to whenever it's needed.
My two biggest take aways:
1. Most of the content is timeless, you can use it today, in a year, and in 2 years.
2. I used the information in each chapter to do a business check-in, what's done well, what can be improved, new questions to ask and consider.
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