"The Creative Shift is a game changer for anyone stuck in the 'but we've always done it this way' rut." Andrew Robertson, CEO of BBDO, doesn't just preach innovation; he gives you the tools. The chapter on 'foraging for ideas' (really, he compares creativity to picking berries!) shifted my perspective. Thanks to his 'possibility matrix' hack, I now keep a 'strange thoughts' notepad.

The genuine gem? How he deals with creative sabotage—like that one colleague who dismisses every concept with 'That'll never work.' Robertson's solution includes sticky notes and a 'no veto' rule.


I wish it had more case studies from outside advertising, but the BMW analogy (risk-averse engineers vs. wild-eyed designers) is a chef's dream