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Member Reviews

AI is all the rage today. While there is a lot of worry with respect to jobs, scams etc, there is also a lot of excitement. This is a good introductory book for business leaders to get serious about using AI.

Adam Brotman, the former chief digital officer at Starbucks and Andy Sack, former adviser to Microsoft CEO Satya Nadella have formed a strategic consultancy - Forum3. Much of the book is about what got them excited about AI and how they think business leaders should look at AI. There was not much new material in the book which I did not already know but I found it very readable. The early part of the book is about the discovery of the potential of AI. There are short takeaways from their meetings with Bill Gates (who mentioned how he was excited after seeing ChatGPT, much like how it was when he first saw a graphical interface), Sam Altman (his focus on getting to Artificial General Intelligence), Jamie Teevan at Microsoft (on how she jumped on to AI after Bill Gates’ asking her to look at it) and Mustafa Suleiman (on the productivity leap we will see). There are stories about how companies like Moderna and Khan Academy are leveraging AI. The impact on marketing is discussed.

This is very much a very high-level introductory book, and can be among the first you read in case you are getting started on reading about AI in business.

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