This book was a very informative and entertaining read. I remember when Sonic was quite a big deal and seemed to run smooth. Learning about all the tactics they employed makes perfect sense and gave me a new appreciation for the hard work put in to keep Sonic innovative. Many of those processes still remain but it was nice to know that management at some point was putting the effort in to keep Sonic at the forefront of food experiences. It’s obvious they have fallen behind but I’m glad to know it was more than a fluke but focused improvements to achieve the success it obtained.

Thanks to NetGalley and the publisher for the arc

As a marketer, Bricks and Clicks was a standout read that delivered both inspiration and practical insights. Hudson and Miller do an excellent job of balancing the nostalgic charm of Sonic Drive-In with the high-stakes challenges of digital transformation. Their CuPID framework—Customer focus, Profitability, Innovation, Differentiation—is a brilliant foundation for anyone navigating business evolution.

From adopting digital payment systems to making data-driven decisions without losing brand identity, this book offers real, applicable strategies. It’s not just theory—it’s a behind-the-scenes look at how two leaders made bold moves to modernize a beloved brand. If you're in marketing, leadership, or entrepreneurship, this is an essential read for future-proofing your business.