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How to Write a Marketing Plan is an invaluable resource. John Westwood delivers a clear, step-by-step guide to crafting an effective marketing strategy, making it accessible for both beginners and experienced professionals.

The book walks readers through key components of a marketing plan, including conducting a marketing audit, setting objectives, developing strategies, and budgeting. One of the most useful sections explores how to analyse market trends and competitors, providing practical exercises to refine decision-making. Westwood also includes templates and real-world examples, making it easy to apply the concepts to any business or industry.

How to Write a Marketing Plan is a concise, well-structured, and highly practical guide that simplifies the complexities of marketing planning. Whether you're launching a new product or refining an existing strategy, this book offers essential insights to help you succeed.