First, I’d like to express my heartfelt thanks to Dr. Brent Ridge, Josh Kilmer-Purcell, Harvard Business Review Press, and NetGalley for allowing me the chance to read this e-ARC. Second, I have a confession to make: I am not an entrepreneur nor am I looking to start a business. But I am an avid Beekman 1802 fan (Neighbor), and may have squealed with glee when I got the chance to read this. Having read most of their previous books, I was excited to dive in. This did not disappoint. Not only did they tell about their personal experiences on starting the brand, but they also give great advice on what to do in order to make it successful. I really enjoyed that they added a lot of their story and what they went through to get this far. I was blown away at what their company has had to endure to this point, and I am also feel like a proud friend knowing how far they’ve grown over the years. I love how they share their mission of Kindness. I believe if more companies follow Beekman 1802’s lead, the world would be better for it.