Thank you NetGalley and Kogan Page for this eCopy to review

I picked up How to Write a Business Plan by Brian Finch as I was preparing to pitch a new venture, and I can honestly say it exceeded all my expectations. From the very first chapter, the book felt like having a seasoned consultant by my side offering clear, practical, and incredibly insightful advice.

What I appreciated most was how accessible the content is. Finch breaks down complex concepts into manageable steps, and the real-world examples helped me see how to apply the advice directly to my own business idea. The updated sections on crowdfunding, digital marketing, and online retailing were especially relevant and timely.

The templates and exercises pushed me to think more strategically and helped me craft a plan that not only looked professional but also told a compelling story. I actually felt confident walking into investor meetings and that confidence paid off.

If you're starting a business, expanding one, or even just exploring an idea, this book is a must-have. It’s not just about writing a plan, it’s about thinking like a successful entrepreneur. Highly recommended!