A memoir-meets-guidebook tracing Anthony's journey from LA's tough streets to CEO of Coastline Equity. First part of the book recounts his youth amid poverty and violence, redeemed by Boys & Girls Club mentors and Holocaust survivor George Mayer. Second part then outlines five principles—listening/communication, ethics/integrity, owner mindset, quality of life, and legacy-building—for ethical property management. Emphasizing empathy, tech, and community impact, Anthony shares tools like tenant surveys and conflict frameworks, proving values fuel profits. Inspirational and practical, it's ideal for investors and leaders seeking compassionate business success.