This book is exploration of the hidden dynamics that shape legacy businesses. With clarity, compassion, and practical wisdom, the author peels back the layers of complexity that often surround family enterprises — from generational tension to governance gaps and the unspoken emotional undercurrents that can quietly derail even the most profitable ventures. What makes this book stand out is its balanced perspective. Sonneveld doesn't shy away from the difficult conversations — the “elephant” in the title is a fitting metaphor for the unacknowledged issues that linger in boardrooms and dinner tables alike — but he also brings a hopeful and solution-oriented mindset. Through real-life case studies, psychological insight, and proven frameworks, he offers a path forward for families and advisors alike.
This book delivers valuable tools and perspectives. You will find a thoughtful, blending business strategy with emotional intelligence in a way that feels both rare and necessary.