Member Reviews
raka f, Librarian
This is a highly scholarly book that examines the deeply ingrained belief in the modern era and the self-expression that being yourself carries certain disadvantages in practice. The author includes compelling evidence, such as "people with high emotional intelligence are not necessarily evil, but they manage to present it well." This book is a must-read for those who want to start personal branding, as it assures that authenticity is not the only thing for personal branding.
