I had high hopes for this book but unfortunately, I didn’t enjoy it very much. Maybe I will try it again at a different time.

Content, Inc. by Joe Pulizzi is a must-read, in my opinion, for anyone looking to get started with content marketing. Note that I said-get started. There is so much great information in this book for people starting out, though I think that it's going to have a lot of information that seasoned entrepreneurs already know. I'm basing my five-star review on the book as a whole and if you're starting off, there's five stars worth of information in it.

Pulizzi's approach to building an audience before you necessarily know or have something to sell is a unique idea. Becoming an expert in your field through content marketing will build trust within your audience, enabling you to come up with a product afterward that will fit their needs and sell it to them. All in all, a really great resource and definitely one that I wouldn't mind keeping around for when I need inspiration on how to engage and build my audience.

Joe basically branded the marketing strategy called content marketing. I've been following the advice in this book to take the AuthorImprints.com blog from nowhere to an Alexa ranking of well less than 100,000 (worldwide).

Content is key. We know it can and should be written once and then repurposed into other formats. But how? Why? In Content Inc, Pulizzi shows you how to take your content to the next level and build a thriving business.

First however, you need to be patient; this is not a get rich quick scheme. To succeed at this content model, you need to perform extensive planning and work hard.

While some of the technology tools described in this 2015 publication are now dated, I believe the key principals of Content Inc are still valid in 2019.

This and many business books can be distilled to a few words, Pulizzi has created a book I enjoyed reading cover to cover. The blend of key concepts interspersed with personal anecdotes, extensive (and cited) research, and testimonials from others who have adopted his approach create a compelling read.