If, like me, you've not started doing any email marketing, this book is a great introduction to the topic with lots of practical tips that you can use straight away. Whilst for my market, I think the standard frequency of emails is perhaps every 2-3 months, the reminder to keep your email list warm and keep sharing interesting information (such as research you've undertaken) is key. The book covers how to choose a mailing list provider, things to look out for, key metrics to monitor and more advanced suggestions on segmenting your email list where appropriate. I received an advance review copy for free, and I am leaving this review voluntarily.

A comprehensive and easy to understand author's guide to building a worthwhile email list. I read this quickly, and took copious notes, and I now feel better equipped to tackle my email campaigns.