Member Review
Review by
Darren I, Media/Journalist
A simple guide that promises to cut to the chase and show how you might be able to get additional customers through referrals and, of course, keep your existing customers too. Aimed at the smaller business, this book takes the reader by the hand and shows how to achieve this goal. Of course, the hard work still falls to the reader but they are at least a little more informed.
The book seems to achieve what it intends to do, thanks to its easy-to-read, accessible style. There is a certain quirky, informal feeling in this book that you will either like or be a bit cold to, it is just one of those personal things that may get in the way of the book’s otherwise informative and helpful core message.
It is said that attracting new customers can be very hard, especially in competitive sectors, so any referral from an existing happy customer can be viewed as being of “gold value”. Prospective customers are human, they want to know you are going to do a great job at a fair price and who better to give them that confidence than a fellow customer and human being. Yet far too many business owners seem to forget the power of the customer referral. It is often the self-same business owners who are poor at retaining existing customers – something else this book sets out to address.
There is not much more to add. This is a competitively priced book that passes on a lot of useful and actionable information that any small business owner should be capable of taking on-board. You need only to attract or retain one customer and this book has easily paid for itself and more besides!
No B.S. Guide to Maximum Referrals and Customer Retention, written by Dan S. Kennedy & Shaun Buck and published by Entrepreneur Press. ISBN 9781599185842. YYYY
The book seems to achieve what it intends to do, thanks to its easy-to-read, accessible style. There is a certain quirky, informal feeling in this book that you will either like or be a bit cold to, it is just one of those personal things that may get in the way of the book’s otherwise informative and helpful core message.
It is said that attracting new customers can be very hard, especially in competitive sectors, so any referral from an existing happy customer can be viewed as being of “gold value”. Prospective customers are human, they want to know you are going to do a great job at a fair price and who better to give them that confidence than a fellow customer and human being. Yet far too many business owners seem to forget the power of the customer referral. It is often the self-same business owners who are poor at retaining existing customers – something else this book sets out to address.
There is not much more to add. This is a competitively priced book that passes on a lot of useful and actionable information that any small business owner should be capable of taking on-board. You need only to attract or retain one customer and this book has easily paid for itself and more besides!
No B.S. Guide to Maximum Referrals and Customer Retention, written by Dan S. Kennedy & Shaun Buck and published by Entrepreneur Press. ISBN 9781599185842. YYYY
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