Perfect book for those who are constantly astonished at the boundless creativity of the human race. Perfectly connects the dots of how creativity exists and flourishes. Helps you realize that creativity comes in many forms, but is still central and specific to every one.

This non-fiction details the history of humanity's creative spirit emerging in perhaps the most obvious and yet unforeseen of ways. This isn't concerned with the, so-called, creative geniuses, but with the everyday man and woman.

The earliest hunter-gatherers showed signs of this creative spark in their use of fire and the construction of the earliest forms of tools for cutting. Every social group shows signs of this creative spark in their hierarchical organisation and ability to cohabitate in the same sector. The human species' entire evolutionary process has shown us that our creative spark is what has allowed us to progress and to grow.

Whilst I found the overall subject matter fascinating, I also found it dwelling on topics I didn't find of much particular interest. There was a lot of focus on the animals we descended from and I wasn't expecting such a large portion of the book to focus on this. I sometimes found myself skimming some sections until it got back to the initial subject it was focusing on.

The arguments this book raised I had often never heard phrased as such before, and it provided some insightful food for thought. This might not have been wholly what I was looking for, but it was interesting, well-structured and an in-depth insight into human evolution as I have never seen it discussed before.

It's been a while since I last enjoyed a academic title as much as I enjoyed reading The Creative Spark. It's detailed, interesting, thought-provoking and enlightening.