Will Work for Shoes

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Pub Date Sep 01 2011 | Archive Date Sep 01 2012

Description

Through a combination of star-studded stories and practical tips, Susan J. Ashbrook shows readers how placing product with celebrities—on the red carpet, on screens, or on the web—is a glamorous fast-track to brand recognition and sales.

• Specific, creative ideas for carrying out celebrity marketing. With a focus on fashion and accessories, Susan J. Ashbrook offers a wealth of helpful strategies that companies and brands can use to capitalize on the consumer influence of celebrities—most of which are applicable to almost any type of product. She explains how to get the product to the star, prepare for the publicity, and— most importantly—get valuable products back from celebs.

• Numerous celebrity examples and photos, and interviews with top names in fashion design and marketing. A-list celebrities appear on almost every page as the author recounts the wild successes and, sometimes, disappointing failures that are part of marketing on the red carpet, fleshed out by illustrative celebrity and product photos. Readers will recognize the top-tier designers and stylists (Kenneth Cole, Phillip Bloch, Georges Chakra, etc.), many of whom were interviewed for the book.

• A pioneer in the field of celebrity marketing. As one of the first people to recognize the immense opportunity of celebrity marketng, Susan J. Ashbrook is the perfect person to deliver this message. Her extensive experience with celebrities, stylists, designers, plus her deep knowledge of product placement and the history of her industry, enable her to give insightful and field-tested advice to readers.

Through a combination of star-studded stories and practical tips, Susan J. Ashbrook shows readers how placing product with celebrities—on the red carpet, on screens, or on the web—is a glamorous...


Advance Praise

“Susan Ashbrook was a visionary in the connection between celebrities and fashion. She created the genre with Film Fashion, when nothing like it existed. It was her brilliant concept: pairing fashion companies with bold-faced names for cross-promotion. Since those early days, Ashbrook has built her company into a world-famous operation, and has been copied by many, many other people and companies, in a practice that has since become a way of life in the Hollywood/fashion interaction.” —Carol Leggett, owner, Carol Leggett Public Relations

“Susan Ashbrook didn’t just ‘do it’—she started it! ‘It’ being the lucrative juggernaut of celebrity product placement. Conducting business with the ease of the friendly girl next door and the grace of the smart lady who lunches, Ashbrook singlehandedly changed the face of how to gain access to the plush and privileged personas and the lucrative exposure such access can bring. Ashbrook’s unique insider insight and behind-the-scenes case studies of how she did it make for an exciting, eye-opening read.” —Linda Arroz, Makeover Media

“Susan Ashbrook has been a great friend and asset to the students in the FIDM Film & TV Costume Design program. She is able to share her knowledge of the worlds of fashion, entertainment, and film with the students in an organized and eloquent manner, and her generosity of spirit is refreshing. She always gives students an interesting and informative look into dressing the stars, whether as themselves for the red carpet or as a character in a movie.” —Mary Kay Stolz, creative director of the Film & TV Costume Design program at FIDM (Fashion Institute of Design & Merchandising)

“Susan Ashbrook invented the concept of celebrity dressing and was the first to take it to the luxury fashion brands as a marketing opportunity. The creation of her firm, Film Fashion, set the standard of what a celebrity expected when it came time to get that press-worthy gown for the red carpet. Susan knows where the bodies are buried—literally—from the insecurities of the stars to the heights designers will go to dress them. I had the pleasure of working with her when celebrity dressing was an art form and not about how much a star was paid. Susan’s finesse and gracious style made the stars trust her, and she took wonderful care of them—making them as beautiful and sexy as possible.” —Amy Rosi, owner and president, Aros Communications

“Susan is an amazing innovator, connector, and visionary. I have been blessed to work with Susan under both the Moo Roo and Mary Norton brands. Susan and her team had us in the hands and on the feet of every A-list celebrity you can imagine. I have the most profound respect for Susan, not only as a professional but as a human being.” —Mary Norton, renowned accessory designer and founder of Moo Roo

“I was so fortunate to be introduced to Susan Ashbrook and Film Fashion early in my career. Susan helped me ‘have the look’ on my early red carpet appearances, and she continued to help guide me through Academy Award season the year I was nominated. I have two favorite memories: the stunning white Hervé Leroux I wore to the Screen Actors Guild Awards, and the funniest moment, when Susan and I both wore the same chic black Kenneth Cole cocktail dress to a party for the opening of Mary Norton’s boutique on Melrose Avenue. Susan knows about style, and I am proud she is my friend.” —Taraji P. Henson, Academy Award–nominated actress, The Curious Case of Benjamin Button

“Susan has the perfect DNA to manage the most difficult personalities and businesses in entertainment and fashion. Standing at that intersection, she built the bridge to perfectly merge the needs and dreams of both the brand and the talent, always balancing the formula to ensure a winning outcome for both parties. Her ability to understand ever-changing fashion trends and match that ability to high-profile celebrities made her a knowledge broker to many important celebrity stylists and couture brands. Her warm personality and accommodating approach made her a trusted source to many who relied on her advice for the most important fashion events of their careers.” —Tom Tardio, CEO and president, Rogers & Cowan

“Susan Ashbrook is one of the pioneers and innovators in promoting the marriage of fashion and entertainment in Hollywood. She has a unique and intelligent understanding of the relationship between art, commerce, and the red carpet, helping to catapult designers onto the world stage of the entertainment industry.” —Arianne Phillips, Oscar-nominated costume designer

“Susan Ashbrook was a visionary in the connection between celebrities and fashion. She created the genre with Film Fashion, when nothing like it existed. It was her brilliant concept: pairing...


Available Editions

EDITION Hardcover
ISBN 9781608321445
PRICE 22.95
PAGES 224

Average rating from 1 member