Risk Game

Prior to the real-estate boom of the 1980s, Francis J. Greenburger risked it all to buy three older loft buildings at 50 West Street near the current 9/11 Memorial. He ultimately dreamed of one day erecting a magnificent skyscraper in their place. But disaster struck in 2008, just as his plans were coming together, and development came to a screeching halt. The global financial crisis had made the land practically worthless and it would be years before he could get back on track, but he refused to give up on his dream.

Today, 50 West is a striking 780-foot skyscraper with curved glass windows that has become an iconic feature on the city skyline—but it took much more than a financial investment to get there. It required Greenburger to do what he does best—take huge risks at every turn.

During his parallel careers, Francis J. Greenburger has made publishing and real-estate history. Whether risking the reputation of his agency for the super -star authors of tomorrow, such as James Patterson to Dan Brown, or pioneering the New York co-op market by taking “hopeless” properties and turning them into prized homes, he has successfully navigated the worlds of business, politics, and social change to become the quintessential American entrepreneur.

A math and business prodigy who started working for his father at the age of 12, after a stop–and-start academic career, he voluntarily left one of the most elite and academically distinguished New York City high schools and started his adult life at 15. Greenburger has made it his life’s work to find value where others never thought to look, and his keen instincts and innovative strategies have taken him from a high-school "dropout" to a well-educated self-made billionaire.

Francis has mastered the "risk game." Now, with Rebecca Paley’s gripping prose, he takes us behind the scenes in Risk Game and reveals firsthand how he has become a self-made force in the competitive world of New York real estate—and a champion for nonprofit organizations in the fields of art, education, and, most recently, social and criminal justice.

Please feel free to review this book (on Goodreads, or on your personal website)! In fact, we'd love that. If you do post a review off of NetGalley, please send us the link!

Additionally, if you are interested in writing more about this book, or interviewing Francis Greenburger for a podcast, website, or news article, please contact Jennifer@BenBellaBooks.com.

Happy reading!

“I have enormous respect for Francis’s willingness to stand alone, confident in his assessments and keen to withstand the pressures of consensus-driven inclinations. His autobiography inspires us to do the same.”—Bob Wilmers, Chairman of the Board and Chief Executive Officer, M&T Bank

“Francis Greenburger’s story is an inspiration to all. Anyone who cares about social justice and is motivated to turn words into action should look at the example Francis has set through his commitment to changing the world for the better. Everyone can learn something from Francis’s experience and I am glad to call him a friend.”—Congressman Jerry Nadler

“Watching the development of Art Omi must be like watching Francis develop a real estate project. Great independent vision, attention to detail and love of all forms of discovery. It just works.”—Alan Fishman, Chairman, Ladder Capital and Brooklyn Academy of Music

“For Francis, buildings are not just real estate; through his diligence and determination, they are a chance to accomplish something truly important.”—Helmut Jahn, Architect, 50 West Street

“Francis Greenburger is truly a 21st century renaissance man—a highly successful real estate entrepreneur and developer, a literary agent and scout, an art patron and supporter, and an advocate for social and criminal justice, especially with respect to the rights of the incarcerated mentally ill. Greenburger’s life story—and his life’s passions—are at once fascinating and highly motivational.” —Mitchel Wallerstein, President, Baruch College

"Francis Greenburger is deeply committed to civic engagement, but his passion for advancing badly needed reforms of America’s broken criminal justice system sets him apart. The work he has so passionately dedicated to this cause has helped move change forward in innumerable ways." —Senator Cory Booker

“Francis is an almost instinctual developer of new things: he develops buildings, cultural institutions, and vehicles for progressive social change . . . with elegance—and all without ever wasting a single word—which makes his opinions and guidance on arts ventures such as Art Omi and MASS MoCA exceedingly valuable.”—Joseph Thompson, director, MASS MoCA

“It didn’t read like an autobiography or a biography. . . . Vivid scenes and wonderful dialogue.”
—Luke Rhinehart, author of The Dice Man