Luxury car dealers, coffee shops, tattoo parlors, cosmetics counters and other businesses grew even during the recession. They identified marketing, sales and business management practices that helped them shape and capitalize on new consumer buying habits.
Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today's Consumers dissects these and many other examples to present Meconomics, an integrated set of marketing, selling and business management strategies and tactics.
Meconomics 101 describes the real results of consumer buying decisions: where and why they spend their money! Then, Meconomics 101 helps businesses refocus their marketing, selling and business management strategies. It shows how to empower any business, especially consumer-facing businesses, for better bottom-line results.
Meconomics 101 is an actionable guide that's loaded with practical techniques, examples and exercises. Readers will immediately be able to apply the three Meconomics lenses - Self-Image, Entertain and Pamper - to their businesses.
“If you want to fundamentally transform your approach to marketing, sales, and business management, Meconomics® is an indispensable guide to happier customers and higher profits.” –Laura Adams, author of Money Girl’s Smart Moves to Grow Rich
“Meconomics® 101 provides great insights into successfully building brands and marketing to today's consumers. It provides many practical, integrated techniques for marketing, selling and managing a business to serve consumers profitably. Your business doesn't have to have a multi-million-dollar marketing budget to look like you do – just read and follow the techniques in Meconomics® 101!” –Gary Johnston, Global Brand Manager. Advertising Age's top 100 marketers and Clio award winner.
“Meconomics® 101 makes perfect sense of marketing and advertising strategy principles, with practical applications anyone can understand and follow.” –Paul Friederichsen, President of BrandBiz, Inc.
“Meconomics® 101 is an excellent and practical read. It presents meaningful and understandable concepts with lots of applicable real-world examples and techniques. I was able to take away many benefits as a salesperson, manager, training professional, and entrepreneur. Bravo Brian.” –Lorne Novolker, Vice President, GP Canada Co., a subsidiary of GP Strategies
“The insights provided in Meconomics® were incredibly helpful in the development of a creative strategy for a new consumer campaign. Brian has a great understanding of current consumer buying habits and how those habits can be applied to any type of company that interfaces with the public. Thank you, Brian, for providing forward-thinking agencies with a sharp, competitive edge.” –Kevin Clarkin, Director of Client Services, The Anderson Group
Brian E. Gracon has appeared on many radio/talk shows regarding business and money management.
Available on NetGalley
Average rating from 2 members
It's a small book but it really emphasizes one key thing that marketers need to get through their brain. Customers see through their perspective and experience, not through complex discussions on benefits and features. I liked the author's push to get marketers to see from their consumer's perspective.