Secrets of Swagger

People with confidence are cool. And cool people have all the fun!

Confidence is sexy. Confidence is powerful. Call it what you want—chutzpah, charisma, or the cool factor. But whatever you call it, Randy Cohen, the CEO (Chief Energizing Officer) of TicketCity, says it's all about swagger—or confidence with an attitude! Cohen has been courtside, ringside, and inside at some of the greatest events on the planet—Olympics, Super Bowls, and sold-out megaconcerts. Secrets of Swagger shares his expertise on how ten celebrities have reached amazing success by channeling their inner power and then strutting their stuff all the way to the bank. Cohen wants to inspire you to do the same! Randy Cohen is an entrepreneur, CEO, author, and philanthropist based out of Austin, Texas. After over two and a half decades leading TicketCity, Randy still loves finding the perfect seats for clients and empowering people to discover and utilize their passions.

"While Randy Cohen wrote Secrets of Swagger as a guide for business owners and entrepreneurs, all I could think of as I read it was the treasure it would have been in my hands as a teenager with success aspirations. Randy personifies swagger and success—entrepreneurs should gift this book to kids with ambition. BAM!"
—Jack Daly, CEO at Professional Sales Coach

"This is a smart, fun, surprising book. With his typical savvy, humor, (and swagger), Randy connects lessons learned from JFK, George Clooney, Ronda Rousey, and many others. Not only a lively, unique how-to book for business, but also a terrific pep talk for everyday life. It left me fired up!"
—Chris Fowler, ESPN Broadcaster

“You’ll find no more powerful confidence boost!”
—Verne Harnish, Founder, Entrepreneurs’ Organization (EO), Author of Scaling Up: How a Few Make It . . . and Why the Rest Don’t

“Follow the advice in this book and you will walk with more swagger and confidence than John Wayne and Donald Trump combined!”
—Jeffrey Hayzlett, Primetime TV & Podcast Host, Host of C-Suite with Jeffrey Hayzlett

"If you know Randy, you know he's quite a character. This book will give you more insight into his personality and philosophies!"
—Tony Hsieh, New York Times best-selling author of Delivering Happiness and CEO of Zappos.com

“The best thing about swagger is that it is contagious. Stepping into your own power inspires others to live their biggest life too—Randy’s book gives plenty of pointers on how to do exactly that. If you have mountains to move, this book would be a good place to start.”
—Roy Spence, Co-Founder and Chairman of GSD&M