Engaging with Veteran Talent
A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees
by Lida Citroën
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Pub Date Jun 01 2017 | Archive Date Jun 08 2017
Description
With hundreds of thousands of military veterans entering the workforce each year, employers of all sizes are curious about hiring and engaging with veterans. While many larger companies with robust and vibrant veteran hiring programs already in place have built the infrastructure and operationalized their vision to hire veterans, a majority are still overwhelmed by the complexities of that come from hiring within this valuable workforce.
Enter: Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees by Lida Citroën. A must-have resource, this newest release from Citroën — a civilian brand marketing professional dedicated bridging the gaps and providing counsel to ensure veterans are considered and developed for key positions after their military careers — provides companies of all sizes with a simple and comprehensive overview of how to engage with veterans by building a recruitment and onboarding program, as well as best practices for growing a veteran-hiring initiative and increasing the leadership potential of their veteran employees.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
Advance Praise
"Simply, the best book to read before you talk to a Veteran job applicant, attend a military career fair, or engage with Veterans. Yes, it s that good!" --Eddie Dunn, Director of Military & Veterans Affairs, Marsh & McLennan (2017 #1 Military Friendly Employer in the U.S.)
"This book offers great insight on how to begin engaging with Veterans for employment opportunities the correct way. Employers who want to recruit, hire, onboard, and develop Veteran talent will benefit from the easy and straightforward way Lida has created a blueprint for success!" --Evan Guzman - Talent Acquisition & Military Engagement expert (former Head of Military Programs & Engagement at Verizon)
"This is the field guide to hiring and retaining Veterans. Before building your Veteran Program, save yourself hundreds of hours and the headache of reinventing the wheel by reading this book!" --Diana Tsai, CEO and Co-Founder, Veterati
Marketing Plan
About the Author:
Lida Citroën is an international reputation management and branding specialist who designs the identities of companies and professionals globally. As CEO of LIDA360, Citroën is an accomplished keynote speaker, trainer and writer, often featured on MSNBC, Forbes.com, CBS MoneyWatch, and in Entrepreneur, Fortune, Harvard Business Review, and Inc. A popular TEDx speaker, she is passionate about helping our nation’s veterans navigate the challenges and opportunities of the military-to-civilian career transition, and frequently speaks at military installations and national events on veteran hiring.
Citroën sits on the Board of Advisors for the National Association of Veteran Serving Organizations (NAVSO), volunteers with ESGR, teaches in the Transition GPS program at the U.S. Air Force Academy, and worked with the Philadelphia-based Wall Street Warfighters Foundation (General Peter Pace’s program). In addition, she leverages her 20+ years in corporate branding to help America’s employers learn how to recruit, onboard, and grow veteran employees to support business and brand goals.
