I got myself a copy of this book as my job brings me into contact with professional marketers on a regular basis. The author has managed to tackle her subject in such a way that people like me can be informed as much as her target audience. Having completed the book I feel that I have been informed by someone who knows her subject and has provided thought-provoking ideas for her peers.

I would highly recommend this book to anyone interested in the subject.

Running a B2B company, this book caught my eye. Who can't use new perspectives on marketing strategies?
Heidi spends some time on how marketing has changed with the Internet and social media, but also on the definition of a strategy and how that is different to your objectives and initiatives.
I did feel like the book was better aimed at marketing professionals rather than business owners and I would recommend it to marketers interested in other ideas and opinions.
Thanks to the publisher and NetGalley for providing me with an advanced reader copy in exchange for an honest review.

I am currently in school for my undergrad in marketing so I found this book to be relatable to my studies as well as beneficial in many of my courses. Heidi Taylor is well-informed in B2B marketing and this book is a wonderful tool to have on your desk for reference.