Green Mama-to-Be
Creating a Happy, Healthy, and Toxin-Free Pregnancy
by Manda Aufochs Gillespie
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Pub Date Oct 10 2017 | Archive Date Sep 30 2017
Dundurn | Dundurn Press
Description
It’s a feeling all parents know: wanting to keep our children safe and thriving in an ever-changing world. What happens during pregnancy sets the stage for the rest of a child’s life, so the Green Mama is here to help make this period healthier, happier, and safer for both mother-to-be and baby.
Swollen ankles? Difficult birth? Postpartum depression? Most expectant parents think, It won’t happen to me! But from conception through to birth, families today aren’t getting what they expect — or expecting what they get.
The Green Mama explores a variety of sources, from the latest scientific and medical research and advice to traditional wisdom, to find out what issues, decisions, and avoidable dangers have the greatest impact on our children’s health. She brings together this combined wisdom to demystify epigenetics, the microbiome, a healthy pregnancy diet, toxin-free living, pregnancy exercises, herbal remedies, natural birth, healthy postpartum care, and many of the other mysteries of modern birth and parenting. Through gentle guidance, humour, and a trove of specific advice from dependable sources, Green Mama-to-Be is the essential guide for today’s mothers- and fathers-to-be.
A Note From the Publisher
Advance Praise
Manda Aufochs Gillespie has been a “green mama” since before it was “de rigeur” to be so. What sets her new book apart is that her wisdom is based not only on sound research, but on practical real-life experience — the kind where money and time are of the essence! You’ll find Canadian (as well as US) resources and information and plenty of advice for families who want to go green, but don’t have a ton of money to spend.
- EcoParent Magazine, on Green Mama
Marketing Plan
ADVERTISING
Consumer ads: EcoParent Magazine
Library wholesaler ads: Library Services Centre, Baker & Taylor, Ingram Advance
Trade ads: Publishers Weekly, Library Journal
Online ads: Facebook, Instagram
MARKETING MATERIALS
Postcards
EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Vancouver
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
PUBLICITY
Targeted media and blogger review mailings
Parenting blog tour
MERCHANDISING
EPUB series price promotion and bundle
Shelf Talkers
Book hashtag: #GreenMama
Author Website: thegreenmama.com
Author Twitter: thegreenmama
Author Facebook: /TheGreenMamaLCC
Author Instagram: thegreenmama
Available Editions
| EDITION | Other Format |
| ISBN | 9781459736283 |
| PRICE | $19.99 (USD) |
| PAGES | 184 |
