Ready, Fire, Aim
How I Turned a Hobby Into an Empire
by Melissa Carbone
This title was previously available on NetGalley and is now archived.
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Pub Date Oct 10 2017 | Archive Date Nov 12 2017
Description
Melissa Carbone's company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.
But it wasn't always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.
Known for securing one of the largest investments in the history of the show from Mark Cuban on ABC's Shark Tank, Melissa lives by the philosophy that it's important to dream epically and have the guts to jump for it. And success has followed. Collaborations and relationships with iconic industry and political leaders like Live Nation, Legendary Pictures, and the White House are just a small piece of the story.
In Ready, Fire, Aim: How I Turned a Hobby Into an Empire, Carbone shares her philosophy of embracing all the shots that hit—and the ones that missed—that enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help you turn your dreams for your career into your reality.
You will find inspiration to:
• Choose boldly: Choose to be in the top .1% of successful individuals—every day
• Activate your ideas: Activation is where millionaires and billionaires are made—this is the key difference between the dreamers and those who have it all
• Kill the fear of failure: Failure is the best way to prepare you for success
Building your empire will require constant learning, reinvention, and growth. Ready, Fire, Aim is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.
Advance Praise
"Ready, Fire, Aim is a refreshingly candid and real approach to making bold choices, relentlessly activating and fearlessly daring to capture the dream life. . . . This book will become a bible to the next generation of entrepreneurs."
―Jillian Michaels, New York Times bestselling author, leading fitness expert, and life coach
"Melissa Carbone is passionate, funny, and really smart―but most of all, inspiring. This book will give you the confidence to get to the next level in your career and your life."
―Michael Rapino, CEO of Live Nation
Available Editions
| EDITION | Other Format |
| ISBN | 9781944648961 |
| PRICE | $24.95 (USD) |
Featured Reviews
Sue F, Reviewer
Thank you to NetGalley and BenBella Books for an e-ARC of this title in exchange for my honest opinion. I remember this deal on Shark Tank, and I remember wishing I'd thought of this idea. Melissa gives a lot of good information on believing in an idea and working hard until you can make it a success. Her hard work shines through. She's a bit overbearing, but maybe that's part of the reason for her success. She's ballsy. I loved the information on her partners, and how she chooses good staff and takes care of them. I wish there was a bit more about this business genre, because it's fascinating and outside the box. If you enjoy business books, this should go on your shelf, especially if you think a bit outside the corporate box.
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
