Power Food On the Go
Prepare, Preserve, and Take Along
by Rens Kroes
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Pub Date Oct 01 2017 | Archive Date Nov 07 2017
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
Description
Power foodies are constantly on the go--going to work, going to the gym, headed out to play--and Rens Kroes wants you to take delicious and healthy food with you! There’s no reason to buy a smoothie at the spin class smoothie bar, make your own favorite Power Food smoothie and bring it with you!
Busy days at work often mean finding a lunch at a food truck or, dare we say it, fast food. But it doesn't have to be that way with Power Food On the Go and Rens' make-ahead meal ideas! You’ll be able to bring your own Power Food lunch with you to work.
Energetic in every way, from the design, to the recipes, to the beautiful food and lifestyle photography within, Power Food On the Go will inspire you to embrace the Rens Kroes enthusiasm for food, health, and life on the go.
Marketing Plan
Campaign Focus:
Power Food on the Go offers power foodies 49 quick, easy and portable recipes for healthy, busy lifestyles. All new recipes from Dutch superstar Rens Kroes, named one of Women's Health (Dutch) most fit people to watch for 2016.
Key Selling Points:
· First book was Dutch bestseller
· Author has nearly 400K+ engaged social media followers
· Sister of supermodel Dozen Kroes
· Healthy, powerfood-packed portable meals for lunch at work or on the go
· Smaller size book perfect for quick and easy reference
Key Campaign Activity
Longlead feature pitch to top food and lifestyle magazines
New York media desk-sides
Rens is moving to NYC by end of Summer 2017 to establish herself in the US market
· Outreach to top food & lifestyle blogs: goop, theKitchn, Oh She Glows, MindBodyGreen, PopSugar, Refinery29, SheKnows, Well+Good
Publicity/Media:
· Longlead feature pitch to: Glamour, Clean Eating, EatingWell, Marie Claire, Parade, People, Us Magazine, Women’s Health, Instyle
· Review copy push to top national newsprint food and lifestyle editors
· Review copy push to top lifestyle sites and digital mags: Bustle, Buzzfeed, Cosmo, Fitness Magazine, Glamour, Health, HuffPost, Real Simple, Self, Shape, Vogue
Available Editions
| EDITION | Other Format |
| ISBN | 9781592337828 |
| PRICE | $19.99 (USD) |
| PAGES | 144 |
Average rating from 25 members
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