Participation Marketing: Unleashing Employees To Participate And Become Brand Storytellers by Michael Brito was an interesting look at how company's can increase their revenue and brand awareness through encouraging employees to post about their company on social media. Posts from employee's personal social media accounts have a far different reach than official company profiles. But if a company really wants their employees to be positive brand ambassadors, they need to foster the right environment and create incentives for genuine interaction. People can tell the difference between genuine employee advocacy and forced involvement.

The importance of social media in business is often discussed, but many disagree on the best way to achieve a successful social media campaign. This book draws from a variety of sources concerning sales and marketing data. It also included some short case studies. However, some parts were not as engaging as I hoped. It did feel like a sales pitch at times and much of the information felt like it was focused on and specifically for sales teams as opposed to other departments. It also seemed focused on American markets and companies. I would liked to see a more international outlook. All in all, there are some helpful tips and certainly a lot of points to consider. But each company will have to take their own business model and company culture when implementing these types of programs.