The Power of Habit
Why We Do What We Do in Life and Business
by Charles Duhigg
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Pub Date Feb 28 2012 | Archive Date Mar 02 2014
Random House Publishing Group | Random House
Description
“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times
A WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEAR
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Advance Praise
"William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book."-Jonah Lehrer, bestselling author of Proust Was a Neuroscientist and How We Decide
"Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful."-Jim Collins, #1 bestselling author of Good to Great and Built to Last
Available Editions
| EDITION | Other Format |
| ISBN | 9781400069286 |
| PRICE | $32.00 (USD) |
| PAGES | 400 |
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