ADVERTISING
Consumer ads: CBC Radio
Online ads: Facebook, Instagram, Elle Canada, Chatelaine, CBC.ca
Library wholesaler ads: Library Services Centre, Whitehots, Baker & Taylor
Trade ads: Publishers Weekly, Booklist
Books for Everybody submission
MARKETING MATERIALS
Chapbook
EVENTS
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging
PUBLICITY
Targeted media and blogger review mailings, enhanced packaging
Blog tour (fashion, entertainment, lifestyle)
MERCHANDISING
Shelf Talkers
ADVERTISING
Consumer ads: CBC Radio
Online ads: Facebook, Instagram, Elle Canada, Chatelaine, CBC.ca
Library wholesaler ads: Library Services Centre, Whitehots, Baker & Taylor
Trade ads: Publishers...