Single Girl Problems

Why Being Single Isn't a Problem to Be Solved

by Andrea Bain

Parenting & Families | Self-Help

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Parenting & Families | Self-Help

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Description

“If one more person tells me about their third cousin twice removed who met the love of their life online, I’m going to take out my weave and eat it.”

Being single sucks! Well, that's what everyone says, anyway. Single women over the age of 29 are seen as lonely, miserable, undesirable, and cat-crazy. Family members, friends — heck, even perfect strangers ask, “When are you going to get married?” This book flips the script on what it means to be a single woman in the twenty-first century. With dating horror story anecdotes and advice about online dating, self-esteem, sex, money, and freezing your eggs, Andrea Bain takes the edge off being single and encourages women to never settle.

A Note From the Publisher

Andrea Bain is a co-host of the CBC daytime time talk show The Goods. She has hosted many national lifestyle shows, appeared as a relationship specialist on Canadian daytime programs, and has interviewed Hollywood heavyweights. Andrea lives in Toronto.

Andrea Bain is a co-host of the CBC daytime time talk show The Goods. She has hosted many national lifestyle shows, appeared as a relationship specialist on Canadian daytime programs, and has...

Marketing Plan

ADVERTISING
Consumer ads: CBC Radio
Online ads: Facebook, Instagram, Elle Canada, Chatelaine, CBC.ca
Library wholesaler ads: Library Services Centre, Whitehots, Baker & Taylor
Trade ads: Publishers Weekly, Booklist
Books for Everybody submission

MARKETING MATERIALS
Chapbook

EVENTS
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging

PUBLICITY
Targeted media and blogger review mailings, enhanced packaging
Blog tour (fashion, entertainment, lifestyle)

MERCHANDISING
Shelf Talkers

Available Editions

EDITION	Other Format
ISBN	9781459739093
PRICE	$16.99 (USD)

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