Naked Sales

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue by co-founders of Somersault Innovation, Ashley Welch and Justin Jones reveals how you can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer.

Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it’s an inside sales team or a group of field reps with multi-million dollar portfolios. Welch and Jones’s proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. 

Naked Sales will show you how firms like Salesforce, Facebook and GE are using this approach to stay customer-centric and increase revenue. 

Naked Sales is designed as a manual for quick and easy guidance. Whether you read it cover to cover or skip around as appropriate to your situation and interest, you’ll learn:How technology is disrupting sales and how to keep upA proven recipe to drive revenue and add more art to your science of sales A series of tools to uncover more insights about your clients Specific prompts to discover untapped problemsHow to use insights to get into the C-suite quicker and easierHow to use agility to hear fewer “No’s” and inspire bigger “Yeses     How to integrate Sell by Design as a sales managerHow as a sales manager you can reduce pressure on yourself and your team while kicking serious butt