The Buyer's Guide to Websites
What You Need to Know to Get the Website of Your Dreams
by Drew Barton
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Pub Date Oct 17 2017 | Archive Date Dec 14 2017
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Description
If you’ve got a business, a product, a brand, or even just an idea, you need a website. In today’s digital landscape, an online presence is no longer optional — it’s essential for success. However, the Internet still remains an unregulated frontier where good guys and scam artists often look very similar. Without experience and knowledge, the web can be a dangerous place. You need a guide for navigating the digital landscape and now you have one.
Enter: The Buyer’s Guide to Websites: What You Need to Know to Get the Website of Your Dreams by Drew Barton, a comprehensive tool kit for building and managing an incredible website, from agency vetting and contract creation to development oversight, design input, and digital marketing. Throughout, Barton, the former webmaster at CNN.com and founder and president of an award-winning digital agency Southern Web, breaks down the process of finding, hiring, and working with web developers and designers. Don’t fall prey to unqualified imposters: The Buyer’s Guide to Websites will teach you how to ask the right questions, make the right decisions, and create a website that helps you succeed online.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
Advance Praise
"A straightforward, honest, and easy-to-understand guide that focuses on a partnership from a client's perspective but with the agency's insights. After you read it, keep it close by." --Carl Smith, Bureau of Digital
"Thorough, approachable advice for a process that can otherwise seem daunting. This clear guide will answer all of your questions about paying someone to build your website -- including the ones you didn't know to ask." --Mark Jaquith, Lead WordPress Developer
Marketing Plan
About the Author;
Drew Barton is the former webmaster for CNN.com and the founder and president of Southern Web, an award-winning digital agency specializing in web development and digital marketing solutions. Over the past two decades, he has overseen thousands of successful web projects but has also observed countless instances of malpractice within the website development industry. Barton has written The Buyer’s Guide to Websites to empower business owners with a comprehensive guide that spells out exactly what to expect from a digital agency and, most importantly, how to avoid becoming a victim.
Available Editions
| EDITION | Paperback |
| ISBN | 9780999322406 |
| PRICE | $12.95 (USD) |
Featured Reviews
Janet P, Reviewer
In my two+ decades in the Web business I have seen lots of bad websites and heard plenty of horror stories. This book takes a much-needed giant step in the direction of redressing this problem.
A Web developer himself, Barton does an excellent job of helping business owners understand how to think about creating a website and how to select, purchase, and implement a website and those who build it.
It's outstanding advice and presented clearly. There is one important thing that he doesn't address but should. While he talks about Scope of Work and setting out just what the website should contain (i.e. the number of pages) as part of the contract, he never talks about how you come to this conclusion or how you know BEFORE thinking and planning the design, you can know these things.
It's not that I think folks who provide web services should do this work for free. Rather it's that he does not address the critical work on the part of the business owner to decide what he wants and needs and what should be included. In my experience Clients knowing this will have more successful projects and sights.
The addition of a chapter about this would have made this book perfect for business owners.
