Please wait... This may take a moment.
Kicking Gas and Taking Charge!
How 8 Electric Vehicle Crusaders Set a Guinness World Record
by Duane A Leffel
This title was previously available on NetGalley and is now archived.
Pub Date
Jan 01 2018
| Archive Date
May 15 2018
Description
To make an impact in Sustainability, eight strangers from around the world attempt to set four Guinness World Records on electric vehicles by proving they are reliable and viable today. In 2013, the group took on the seemingly impossible task of crossing the U.S. using four different types of electric vehicles in the middle of a hot summer, with no corporate funding and very limited planning. During their grueling 44 day journey to educate consumers, they encounter numerous obstacles including weather, injuries, organization, finding power sources, communications and more but come away with amazing stories about people, places and sustainability accomplishments.
Duane Leffel, driver of the Nissan LEAF during the Ride The Future Tour, takes you on a behind-the-scenes journey across the U.S. with the Tour. Providing a unique perspective, Duane takes you from Charleston, SC to San Francisco using his dry sense of humor and hundreds of supportive photos from the actual trip. Learn how Duane set a Guinness World Record, learned about sustainability initiatives around the country, and now offers some ideas on how YOU can make a sustainability impact too!
To make an impact in Sustainability, eight strangers from around the world attempt to set four Guinness World Records on electric vehicles by proving they are reliable and viable today. In 2013, the...
Description
To make an impact in Sustainability, eight strangers from around the world attempt to set four Guinness World Records on electric vehicles by proving they are reliable and viable today. In 2013, the group took on the seemingly impossible task of crossing the U.S. using four different types of electric vehicles in the middle of a hot summer, with no corporate funding and very limited planning. During their grueling 44 day journey to educate consumers, they encounter numerous obstacles including weather, injuries, organization, finding power sources, communications and more but come away with amazing stories about people, places and sustainability accomplishments.
Duane Leffel, driver of the Nissan LEAF during the Ride The Future Tour, takes you on a behind-the-scenes journey across the U.S. with the Tour. Providing a unique perspective, Duane takes you from Charleston, SC to San Francisco using his dry sense of humor and hundreds of supportive photos from the actual trip. Learn how Duane set a Guinness World Record, learned about sustainability initiatives around the country, and now offers some ideas on how YOU can make a sustainability impact too!
Marketing Plan
Publicity Firm: Buoyancy Public Relations (National)
Target: Radio, Television, magazines
Online news/Sustainability Orgs
Plan: Press/trade/consumer reviews
Nissan North America
Target:Nissan Corp & Dealer network
(PR Dept.) Automotive Industry
Advertising: Boostability
Targeted social media ads Social Media: Author/Tour Group
Target: Facebook, Twitter, Instagram etc
Plan: Engage sustainability groups- EV, solar, colleges, recycling,
energy, consumers, friends, Linked In etc.
Develop pre-order ‘pull through’
Promotion:
Book Signings Target: National author bookstore tour
Route 66 & Tour route locations
Public Speaking Target: College, Sustainability Org. Mtgs
Book Displays
Target: Tour Route locations, Nashville,
Dedicated website
Target: Book buyers (supp. info/photo) Ad responders Television
Local Nashville Channel 5 interview(tent) The author is available and open to new promotion ideas during the
launch of the book in January, 2018. Aside from a national book signing
tour and speaking engagements, he will do weekly blogs on the dedicated
website and supplement with advertisements to target organizations that
are related to sustainability activities.
Publicity Firm: Buoyancy Public Relations (National) Target: Radio, Television, magazines Online news/Sustainability Orgs Plan: Press/trade/consumer reviews Nissan North America Target:Nissan...
Marketing Plan
Publicity Firm: Buoyancy Public Relations (National)
Target: Radio, Television, magazines
Online news/Sustainability Orgs
Plan: Press/trade/consumer reviews
Nissan North America
Target:Nissan Corp & Dealer network
(PR Dept.) Automotive Industry
Advertising: Boostability
Targeted social media ads Social Media: Author/Tour Group
Target: Facebook, Twitter, Instagram etc
Plan: Engage sustainability groups- EV, solar, colleges, recycling,
energy, consumers, friends, Linked In etc.
Develop pre-order ‘pull through’
Promotion:
Book Signings Target: National author bookstore tour
Route 66 & Tour route locations
Public Speaking Target: College, Sustainability Org. Mtgs
Book Displays
Target: Tour Route locations, Nashville,
Dedicated website
Target: Book buyers (supp. info/photo) Ad responders Television
Local Nashville Channel 5 interview(tent) The author is available and open to new promotion ideas during the
launch of the book in January, 2018. Aside from a national book signing
tour and speaking engagements, he will do weekly blogs on the dedicated
website and supplement with advertisements to target organizations that
are related to sustainability activities.
Available Editions
| EDITION |
Other Format |
| ISBN |
9781945507670 |
| PRICE |
$24.95 (USD)
|
| PAGES |
432
|
Additional Information
Available Editions
| EDITION |
Other Format |
| ISBN |
9781945507670 |
| PRICE |
$24.95 (USD)
|
| PAGES |
432
|
Average rating from 4 members
