Kicking Gas and Taking Charge!
How 8 Electric Vehicle Crusaders Set a Guinness World Record
by Duane A Leffel
Pub Date 01 Jan 2018
Talking about this book? Be sure to tag it using #KickingGastakingCharge #NetGalley
Publicity Firm: Buoyancy Public Relations (National) Target: Radio, Television, magazines Online news/Sustainability Orgs Plan: Press/trade/consumer reviews Nissan North America Target:Nissan Corp & Dealer network (PR Dept.) Automotive Industry Advertising: Boostability Targeted social media ads Social Media: Author/Tour Group Target: Facebook, Twitter, Instagram etc Plan: Engage sustainability groups- EV, solar, colleges, recycling, energy, consumers, friends, Linked In etc. Develop pre-order ‘pull through’ Promotion: Book Signings Target: National author bookstore tour Route 66 & Tour route locations Public Speaking Target: College, Sustainability Org. Mtgs Book Displays Target: Tour Route locations, Nashville, Dedicated website Target: Book buyers (supp. info/photo) Ad responders Television Local Nashville Channel 5 interview(tent) The author is available and open to new promotion ideas during the launch of the book in January, 2018. Aside from a national book signing tour and speaking engagements, he will do weekly blogs on the dedicated website and supplement with advertisements to target organizations that are related to sustainability activities.