Kicking Gas & Taking Charge!
How 8 Electric Vehicle Crusaders Set a Guinness World Record
by Duane A. Leffel
Pub Date 01 Jan 2018
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To make an impact in Sustainability, eight strangers from around the world attempt to set four Guinness World Records on electric vehicles by proving they are reliable and viable today. The group took on the seemingly impossible task of crossing the U.S. using four different types of electric vehicles in the middle of a hot summer, with no corporate funding and very limited planning. During their grueling 44 day journey to educate consumers, they encounter numerous obstacles including weather, injuries, organization, finding power sources, communications and more but come away with amazing stories about people, places and sustainability accomplishments.
Duane Leffel, driver of the Nissan LEAF during the Ride The Future Tour, takes you on a behind-the-scenes journey across the U.S. with the Tour. Providing a unique perspective, Duane takes you from Charleston, SC to San Francisco using his dry sense of humor and hundreds of supportive photos from the actual trip. Learn how Duane set a Guinness World Record, learned about sustainability initiatives around the country, and now offers some ideas on how YOU can make a sustainability impact too!
Publicity Firm: Buoyancy Public Relations (National) Target: Radio, Television, magazines Online news/Sustainability Orgs Plan: Press/trade/consumer reviews Nissan North America Target:Nissan Corp & Dealer network (PR Dept.) Automotive Industry Advertising: Boostability Targeted social media ads Social Media: Author/Tour Group Target: Facebook, Twitter, Instagram etc Plan: Engage sustainability groups- EV, solar, colleges, recycling, energy, consumers, friends, Linked In etc. Develop pre-order ‘pull through’ Promotion: Book Signings Target: National author bookstore tour Route 66 & Tour route locations Public Speaking Target: College, Sustainability Org. Mtgs Book Displays Target: Tour Route locations, Nashville, Dedicated website Target: Book buyers (supp. info/photo) Ad responders Television Local Nashville Channel 5 interview(tent) The author is available and open to new promotion ideas during the launch of the book in January, 2018. Aside from a national book signing tour and speaking engagements, he will do weekly blogs on the dedicated website and supplement with advertisements to target organizations that are related to sustainability activities.