The 5 Marketing Principles That Will Propel Your Business in the Digital Age
by Shama Hyder
Pub Date 06 Feb 2018
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Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you’ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI:
agility through analytics
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you’re a young business or an established company, Momentum will teach you how to thrive.
Without Momentum, building a business is one big uphill climb―with it, it’s one sweet ride!” ―John Jantsch, author of Duct Tape Marketing and The Referral Engine
“Today’s marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That’s a challenging task, but reading Momentum will speed you through the learning curve.” ―Tom Davis, CMO of Forbes Media
“If you want to harness the true power of marketing in the digital age for your business, read this book.” ―Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University’s Fuqua School of Business
“Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age.” ―Dave Kerpen, New York Times bestselling author of Likeable Social Media