The Ultimate Tortilla Press Cookbook
125 Recipes for All Kinds of Make-Your-Own Tortillas--and for Burritos, Enchiladas, Tacos, and More
by Dotty Griffith
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Pub Date Jan 09 2018 | Archive Date Feb 20 2018
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
Warm, fresh homemade tortillas beat store-bought any day of the week. In The Ultimate Tortilla Press Cookbook, Dotty offers her expert wisdom about how to use and love your tortilla press. Learn to make authentic corn and wheat tortillas, gluten-free tortillas, gorditas, sopes, and more—with exciting variations using spices, tomatoes, spinach, and chile peppers.
Plus she serves up a ton of great recipes to turn your hand-crafted tortillas into tonight’s dinner, with recipes for all the very best homemade Southwestern, TexMex, and Mexican sauces, toppings, and fillings you need to turn out soul-satisfying enchiladas, fajitas, tacos and taco salads, chalupas, quesadillas, burritos, and even desserts and sweet sauces.
The taste of homemade cannot be beaten. Let's make some tortillas!
Marketing Plan
Campaign Focus:
Creative recipes for DIY-minded home cooks include 30 kinds of tortillas, along with over 90 recipes using them.
Key Selling Points:
The only book on the subject for owners of manual or electric tortilla presses
DIY in the kitchen is steadily growing, and Tex-Mex is easy and healthy
Author is former food editor at the Dallas Morning News
Key Campaign Activity
Longlead feature pitch to top food magazines
Feature pitch to regional key media (TX)
Amazon ad campaign
Pre-publication:
Giveaway at Eat Your Books
Goodreads giveaway
Trade:
Review copies to Library Journal, Publishers Weekly, Shelf Awareness
Retail:
Consumer:
Amazon ad campaign
Facebook/Instagram ad campaign
Video at QuartoKnows
Publicity/Media:
Longlead feature pitch to: Better Homes & Gardens, Good Housekeeping, Food & Wine, Real Simple, Redbook, Southern Living
Review copy push to top national newsprint food editors: Boston Globe, Chicago Tribune, Dallas Morning News, Los Angeles Times, Miami Herald, New York Times, Washington Post
Review copy push to top food sites: Buzzfeed, Food52, HuffPost, Leite’s Culinaria, theKitchen, Real Simple, Yahoo Food
Available Editions
| EDITION | Other Format |
| ISBN | 9780760354889 |
| PRICE | $26.99 (USD) |
| PAGES | 240 |
Average rating from 31 members
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