Campaign Focus:
The perfect book for foragers, fermenters, and those fascinated by the healing power of herbs, these recipes are natural, non-alcoholic stimulants and tranquilizers to improve awareness, aid sleep, and everything in between
 
Key Selling Points:
Written by a UK drinks specialist who has created drinks for The Savoy Hotel, the Waldorf Astoria, Missoni, and Jimmy Choo
60 amazingly delicious and non-alcoholic recipes teach the secrets of love elixirs, sleeping draughts, brain boosters, and more
Includes a seasonal guide that shows you when and how to harvest plants to use wherever you live,  and how they have different qualities throughout the year
Fully illustrated with 18th century botanical drawings
 
Key Campaign Activity
Longlead review copy push to top food and beverage magazines
Review copy push to targeted top vegetarian and lifestyle sites
 
Pre-publication:
Pre-order promotion at author’s social; TheHerball.com (tk), Twitter (2.1K)
EatYourBooks giveaway
Goodreads giveaway
 
Trade:
Review copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness

Retail: n/a
 
Consumer:
Facebook/Instagram targeted ad campaign
Promotional outreach to targeted food and lifestyle blogs: Brit+Co, EverydayRoots, TheEveryGirl, Oh She Glows, PureWOw, The Haute Mess
Trailer at QuartoKnows
 
Publicity/Media:
Longlead pitch to targeted print magazines: Bon Appetit, CleanEating, Food & Wine, Mother Earth News, Natural Health, Real Simple, Rodale’s Organic Life, Saveur, Vegetarian Times, VegWorld, Women’s Health, Yoga Journal
Review copy push to national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post
Review copy push to top online food, wellness and women’s sites: Chickpea Magazine, Food52, Health.com, theKitchn, Leite’s Culinaria, MindBodyGreen, Prevention, Self, Shape, SplendidTable.com, Tasting Table, VegNews, Vogue.com, Well+Good