Digital Darwinism
Survival of the Fittest in the Age of Business Disruption
by Tom Goodwin
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Pub Date Apr 24 2018 | Archive Date Jun 15 2018
Kogan Page Ltd | Kogan Page
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Description
Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.
Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749482282 |
| PRICE | $19.99 (USD) |
| PAGES | 232 |
Featured Reviews
Mark B, Reviewer
Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm.
Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising.
His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation. Here's a few of my favorite quotes from the book.
"Our big problem in life isn't scarcity, its abundance."
"Youth today don't have a concept off offline! We now have the notion of ambient connectivity."
"I'm not sure when data got big. ...Big-data is really about profound decision-making. ...Literally, that's all its for. ...Forget big data. When you have intimate data, little else seems important."
On the current ineptitude of targeted advertising...
"There's no time in my life when I am less likely to buy some white trousers, a toaster or a flight to LA than after I've just bought these items, yet that's precisely the time I see ads for these products or services."
"A.I. is more a like root canal than a polish. It's painful, but it's what is needed. We worry about computers becoming self-aware, but my printer typically isn't aware of my laptop."
Definitely Prolific Wisdom! Loved it.
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