Campaign Focus:
 
Revised edition of Air Force One: 65 Years features all-new photography and brings the story up to date by examining the plane’s advanced communications, navigation, and defensive systems, describes how it was built, and compares it to presidential aircraft of the past.
 
Key Selling Points:

• The most complete and up-to-date Air Force One book on the market
• Revised an updated by noted aviation author Nicholas A. Veronico
• Brings the story of the plane into the post-9/11 digital age

 
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Aviation outlets early
 
 Pre-publication:
 
Pre-publication campaign to build anticipation of the reveal including:

• Giveaway on Goodreads
• Facebook ad

 
Trade:

• Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

 
Retail:

• Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

• Outreach to top aviation outlets: Air Force Magazine, Air & Space, Aviation History, Aviation Week
• Partnerships with key Car clubs

 
Publicity/Media:

• Early review copies to: Air Force Magazine, Air & Space, Aviation History, Aviation Week, Aviation News, Aviation Today
• 10 copy giveaway on Goodreads
• Review copy push to History and Military outlets as well: Military Officer Magazine, Military Times, Military.com, Business Insider