Campaign Focus:

The Life Steve McQueen explores and celebrates the films, racing, style and overall life that made Steve McQueen The King of Cool and an enduring icon.

Key Selling Points:

• The public remains fascinated with McQueen's high-octane lifestyle, particularly car and motorcycle enthusiasts whom embrace McQueen as one of their own.
• This book expands on the story covered in McQueen's Machines and McQueen's Motorcycles thus serving as a gift-oriented companion to those titles.
• A great gift book for any McQueen fan as well as motorcycle and racing enthusiasts.

Key Campaign Activity

Publicity focus beyond automotive and moto press

Target Steve McQueen enthusiasts and mainstream audiences

Pair with The Life Harley-Davidson to focus on the launch of the new series

Trade:

• Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

Retail:

• Partner with Sales team to create a coordinated Sales and marketing effort

Consumer:

• Outreach to top moto outlets: Cycle World, Motorcycle Consumer News, Motorcyclist
• Outreach to Men’s General Interest outlets: Maxim, Men’s Journal, GQ
• Social Media via Quarto Knows

Publicity/Media:

• Early review copies to Moto media: Ultimate Motorcycling, American Iron Magazine, Hot Bike Magazine, Rider, RoadBike, Sport Rider, Antique Motorcycle, Motorcycle.com, Women in the Wine, Keystone Motorcycle Press, City Bike, Women Riders Now, Open Road Radio
• Pitch to mainstream Men’s interest outlets: Men’s Journal, Maxim, GQ, Primer Magazine, Gear Patrol, Cool Material, The Art of Manliness, Ask Men
• Pitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, Newsweek
• Pitch for radio and podcast interviews.