Campaign Focus:

Learn all about the Japanese art of creating pot-less suspended plants, known as kokedama, from New Zealand hanging plant extraordinaire and botanist, Coraleigh Parker

Key Selling Points:

· Ferns, succulents and cacti are now the must-have design pieces of the contemporary interior, and city dwellers are getting more and more creative in decorating their homes with them

· Making kokedama is so easy, children can do it – in addition, making them and looking after them give a real, tactile connection to a plant

· Kokedama offers a means of greening interiors regardless of the changing of the seasons, and they can be moved around until the perfect spot is found

Key Campaign Activity

· Marketing and publicity campaign at gardening media

· Giveaways at Goodreads and select gardening media

· Include in Quarto B2C and B2B campaign

· Create sell-sheet for specialty sales accounts

Publicity/Media:

· National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design

· Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder, Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution

· Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,

· Concentrate and target interior decorating bloggers, outlets, domestic lifestyle and upper demographic audiences

· Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management

· Blogs and Websites: Grumpy Gardener, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild

· Book Trade: Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

· Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio

· Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib