The Shopping Revolution
How Successful Retailers Win Customers in an Era of Endless Disruption
by Barbara E. Kahn
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Pub Date Jun 12 2018 | Archive Date Jun 16 2018
Wharton Digital Press | Wharton School Press
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Description
Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete?
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.
In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.
• How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?
• How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?
• How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?
• How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?
• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?
Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.
The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping.
Advance Praise
“Barbara Kahn has captured what is at stake for those of us who serve customers: As retailers compete for their attention, their expectations will continue to increase, and meeting—not to mention exceeding—their expectations will become an ever-higher bar that many will fail to reach. Fortunately, in The Shopping Revolution, Kahn reveals what has enabled today’s most successful retailers to thrive in the face of these challenges. An essential read for anyone who wants to keep pace with their customers and anyone who wants to understand the massive changes underway in retail.”
—Neil Blumenthal, co-CEO and co-founder, Warby Parker
“In The Shopping Revolution, Barbara Kahn zeroes in on how a few formidable retailers have gained ascendance and offers advice to retailers on how to develop their own winning strategies. This is relevant for anyone who wants to compete with the retail superpowers of today and earn loyal customers. How retailers and brands engage with customers is undergoing a profound transformation and The Shopping Revolution provides a thoughtful framework on how to innovate in the new world of retail.
—Oliver Chen, Managing Director, Cowen and Company
“A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers. In the process, she shares their successes and failures and offers easy-to-implement takeaways. The Shopping Revolution is an indispensable guide for anyone who has a product to sell in the retail world.”
—Stuart Weitzman, Founder, Stuart Weitzman LLC
Marketing Plan
• Publicity, including online, television, and radio; author is a regular in national media
• Leverage author’s vast network to build awareness
• Social media campaign, leveraging key influencers
• Promotion across Wharton School partner publications and newsletters, including online advertising and email blasts to 3+ million
• Tie-in with author speaking schedule at marketing conferences and global teaching engagements with executives
• Free chapter excerpt available on Wharton Digital Press site
• Print and ebook galleys
Available Editions
| EDITION | Ebook |
| ISBN | 9781613630877 |
| PRICE | $14.99 (USD) |
