Topple
The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth
by Ralph Welborn, PhD; Sajan Pillai
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date May 29 2018 | Archive Date May 29 2018
Greenleaf Book Group | Greenleaf Book Group Press
Talking about this book? Use #Topple #NetGalley. More hashtag tips!
Description
The most successful, and explosive growth leaders of today—and tomorrow—reflect a new competitive reality: the new competitive landscape will be shaped less by firm-specific strategies than by business ecosystems.
The objective of Ralph and Sajan's book is straight-forward: to help organizations understand what business ecosystems are, what makes them different, and how to take advantage of them so that they can identify and capture new sources of value in new ways.
Packed with examples and models, Topple is a pragmatic field guide that allows businesses to make sense of and take action in our changed competitive landscape and the ecosystem-centric business models that underlie it.
Marketing Plan
National trade marketing and sales campaign
Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and the media
Online marketing campaign including trade advertising via Publishers Weekly and Ingram; targeted ads on social media; and advance giveaways via Goodreads
Available Editions
| EDITION | Other Format |
| ISBN | 9781626344891 |
| PRICE | $21.95 (USD) |
| PAGES | 232 |
Featured Reviews
Dora Archie O, Reviewer
If you're into business or making connections then this is the book you need to read so as to reach out to many more clients and also to ensure that your product adds value to those you're selling it to. I learned what business ecosystems are, what makes them different, and why I need to make use of them to tap into new sources of value.
I am at the point of starting up a social enterprise and this book is one of those practical guides that I'm so glad to have in my Kindle Library. Thank you NetGalley for the eARC, this is a must-read for everyone.
