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book cover for Topple

Topple

The End of the Firm-Based Strategy and the Rise of New Models for Explosive Growth

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Pub Date May 29 2018 | Archive Date May 29 2018

Greenleaf Book Group | Greenleaf Book Group Press


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Description

What made businesses successful yesterday is not what will make them effective tomorrow.

The most successful, and explosive growth leaders of today—and tomorrow—reflect a new competitive reality: the new competitive landscape will be shaped less by firm-specific strategies than by business ecosystems.

The objective of Ralph and Sajan's book is straight-forward: to help organizations understand what business ecosystems are, what makes them different, and how to take advantage of them so that they can identify and capture new sources of value in new ways. 

​Packed with examples and models, Topple is a pragmatic field guide that allows businesses to make sense of and take action in our changed competitive landscape and the ecosystem-centric business models that underlie it.
What made businesses successful yesterday is not what will make them effective tomorrow.

The most successful, and explosive growth leaders of today—and tomorrow—reflect a new competitive reality: the...

Marketing Plan

National trade marketing and sales campaign 

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and the media

Online marketing campaign including trade advertising via Publishers Weekly and Ingram; targeted ads on social media; and advance giveaways via Goodreads

National trade marketing and sales campaign 

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and the media

Online marketing campaign...


Available Editions

EDITION Other Format
ISBN 9781626344891
PRICE $21.95 (USD)
PAGES 232

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