Unleash Different

Achieving Success Through Disability

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Pub Date Sep 04 2018 | Archive Date Jul 04 2018

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Description

If you discovered a new market comprising 53 percent of the world’s population, would you act to invest in it?

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world’s largest emerging market.

Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.

Business managers will come to understand:

how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world’s biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent.

Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.

If you discovered a new market comprising 53 percent of the world’s population, would you act to invest in it?

There are 1.3 billion people around the world who identify as having a disability. When...


A Note From the Publisher

RICH DONOVAN is Founder/CEO of The Return on Disability Group and is an expert on the convergence of disability and corporate profitability. He has been named one of the Top 50 Most Influential People with Disabilities in the world, and holds an MBA from Columbia Business School. Rich lives in Toronto, and is an avid sailor and proud parent of his son, Maverick, along with his wife,
Jenn. Rich also happens to have cerebral palsy.

RICH DONOVAN is Founder/CEO of The Return on Disability Group and is an expert on the convergence of disability and corporate profitability. He has been named one of the Top 50 Most Influential...


Available Editions

EDITION Hardcover
ISBN 9781770414488
PRICE $28.95 (USD)
PAGES 260