Campaign Focus:
 
Contains thousands of creative, achievable ideas for DIY home improvement projects in the kitchen. The kitchen is one of the most popular DIY home renovation projects, with simple upgrades and wholesale renovations both contributing to the value of your home. This new edition covers the hottest kitchen DIY remodeling trends, including installing commercial-grade appliances, kitchen technology such as sensor-activated lights and hands-free faucets, optimal and creative kitchen storage solutions, and bold fixtures.   New in this edition are numerous maintenance and cleaning tips, giving practical advice on common kitchen issues, an all-new feature that increases visual appeal and adds information value to the book. Tips include products for cleaning different types of finishes, how to regrout, unclogging a sink, and more.
 
Key Selling Points:

• Kitchen remodeling is an evergreen subject which continues to be a strong remodeling category.
• The photography is editorially driven with high information value.
• Includes the latest product lines and freshest designs direct from manufacturers.

 Key Campaign Activity

• Focus on DIY, home improvement, media outlets – radio, podcasts, print media, blogs/websites
• Sales support for B2B hardware store efforts
• Feature at Mother Earth News Fairs
• Specific projects for excerpts

 Consumer:

• Quarto Knows social media
• Video trailer
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select blogs and websites

 Publicity/Media:

• Primary DIY & Home Improvement Outlets-Magazines: Family Handyman, Better Home & Gardens Do It Yourself, House & Home, Log Home Living, This Old House, Popular Mechanics, Make
• Pursue tie-ins, opportunities with special, kitchen editions of home improvement and related magazines
• Key DIY/Home Improvement Blogs, Websites: Curbly, Man Made DIY, Money Pit Blog, AcmeDIY.com, Remodelaholic, The Rebel Chick, Pretty Handy Girl,
• Dad blogs with DIY coverage: How To Be A Dad, Geekdad, Single Dad Laughing, Gays With Kids, Mocha Dad, Dad or Alive, Dadland.com, 
• Top dailies with homes/DIY coverage,
• Syndication: King Features Syndicate, Tribune Content Agency
• Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising.
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib