The Business of You

A Guide to Finding, Managing, and Succeeding in Your Career

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Pub Date Jun 12 2018 | Archive Date Jun 30 2018
Greenleaf Book Group | Greenleaf Book Group Press

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Description

The Business of You explores an important topic for young professionals, especially in today’s economic climate: how to find and be successful in a career. This bookgathers the practices and approaches that helped author Lukas Krause go from an entry-level job to the C-Suite of an industry leading company in less than 10 years—after he found success taking on a new position as a pitcher and reinventing himself to play professionally in the New York Mets organization. 

Full of practical advice for professionals at any stage of their career with topics like:
• building your personal brand
• identifying the skills you need to advance your career goals 
• growing your communication skills 
• optimizing your daily output

​The Business of You is like an MBA in book form. Let it guide you to and through the career you deserve.
The Business of You explores an important topic for young professionals, especially in today’s economic climate: how to find and be successful in a career. This bookgathers the practices and...

Marketing Plan

- National trade marketing and sales campaign

- Online marketing campaign including trade and consumer advertising 

- Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

- National trade marketing and sales campaign

- Online marketing campaign including trade and consumer advertising 

- Advance distribution of Digital ARC via NetGalley to reviewers, bloggers...


Available Editions

EDITION Other Format
ISBN 9781626345034
PRICE $24.95 (USD)
PAGES 280

Average rating from 3 members


Featured Reviews

I received an advanced copy of "The Business of You" by Lukas Krause through NetGalley.

There are sections of book stores dedicated to career advice and personal development. The reason for this is because no path to success is the same, so gathering different perspectives on this subject can be beneficial to getting insight on what course of action to take. These books tend to be specific to one career field and give advice tailored solely based on the author's career trajectory.

However, Krause gives a fresh take on how to pursue a fulfilling career and get to the job and career you want. His approach discusses how people should perceive themselves as a business, advice normally given to people who want to be entrepreneurs or social influencers. Yet, Krause makes a persuasive case for this and lays it out in subsequent chapters, asking the reader insightful and in-depth questions to consider about themselves aka their business relating to everything from their resume to confidence (something I see touched upon lightly in business books, here, an entire chapter is devoted to it).

I would definitely recommend this book to everyone at every stage of his or her career. It is thought-provoking and ask for personal evaluations, almost like a therapy session in book form. The job market is changing constantly, so the way we present ourselves in the job field is crucial and I believe that if readers picks up Krause's book, they have made a substantial step towards achieving their career goals.

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